Raising the baa
The International Woolmark Prize, first staged in 1953, is testament to the enduring sartorial allure of wool – and it’s growing. In 2015 the prize, which celebrates clothes knitted from Australian merino wool, added a menswear category; the winner of the 2015/2016 gong will be announced today as one of the main yarns at Pitti Uomo. According to Stuart McCullough, managing director of the Australia-based Woolmark Company, the menswear category was launched “on the back of terrific success with the womenswear award and an overwhelming demand from the industry”. The prize has a notably international flavour: the menswear final features six regional finalists, including London-based Agi & Sam, Indian designer Suketdhir and Australian tailor P. Johnson. The diversity of the woollen designs – which span suits, streetwear and high fashion garments – speaks to the current global interest in “tailored apparel, ‘casualisation’ and ‘athleisure’, which are fuelling fantastic demand for our raw fibre back in Australia,” says McCullough. Watch out for more coverage from Pitti Uomo this week on the Monocle Minute.