Timely addition
Despite eyebrow-raising growth since starting in 2010, 25hours hotel group hasn’t strayed far from its Hamburg flagship for its latest property, which opens in March. The tasteful 49-room stopover is located in a former harbour master’s house in the German port city and joins the growing chain’s pretty premises in Berlin, Frankfurt, Vienna and Zürich. The brand’s aesthetic has struck a chord with business travellers across the German-speaking world and garnered fans for being less expensive than most competitors. “Five-star properties don’t tell stories anymore; now the big chains see they have a problem,” says CEO Christoph Hoffmann, one of the brand’s four owners. “I don’t know what’s going to happen in the industry but one thing is certain: everybody is eager to create something more special and of a higher quality than in the past.”