Holiday romance
With more overseas visitors than ever entering Japan, one remote region has a novel idea for attracting tourists: Kagawa in southern Japan invited four popular romance-fiction writers from Thailand for a weeklong all-expenses-paid trip in the hope that they would be inspired to set their stories in the prefecture’s seaside towns and mountain villages. Over the past five years the number of Thai visitors to Japan has more than tripled to around 800,000 and this month’s release of Teeruk Press’s four-book series, Kagawa, Let Love Lead, at Thailand’s national book fair has already generated interest from TV producers. But it’s still too early to say whether Kagawa’s seduction strategy will work.