The potency of print
“We shouldn’t conclude that there’s only a single path ahead for the future of print,” announced Alec Russell, editor of the FT Weekend, at the inaugural Monocle Media Summit in London yesterday. Despite what he described as a shocker of a year for newspapers in 2016, the FT Weekend’s readership has increased dramatically. The boost feeds a positive trend among established print titles: subscriber numbers are rising and that’s helping to offset a turbulent advertising and digital landscape. “Digital has not been the money tree that many had hoped for but digital subscribers have been incredibly important to us,” said Russell in the event’s first panel, titled ‘Is money still made of paper?’. Fellow panellist Olivier Royant, editor of Paris Match magazine – which has succeeded in maintaining its circulation while garnering legions of new followers via Snapchat – cited the importance of newsstands in keeping print a vibrant part of the world’s news offering. In turbulent times, whether it’s the Brexit vote or the forthcoming elections in France, the Netherlands and Germany, the “value of truth” as articulated in print is more potent than ever. “To discuss the decline of print, well, it’s more complicated than that,” said Royant. “We’re not dead – and we’re not in the hospice either.”