The London Evening Standard has long felt like a newspaper that doesn’t understand its readers. It has consistently backed Conservative candidates for mayor in a city that is predominantly left and liberal, while it often seems more interested in posh west London celebrities than news that affects ordinary locals. All of which makes the appointment of former UK chancellor George Osborne as its new editor something of a missed opportunity. But Osborne’s defenders argue that, though controversial, his appointment makes sense. He was in favour of the UK remaining in the European Union and he is pro-immigration – two views that chime with the majority of his new readers. He is also likely to be a thorn in the side of Theresa May, who unceremoniously sacked him after she became prime minister. And given the parlous state of British newspapers, at least Osborne’s appointment provides his new employer with some much-needed publicity.