Soft power
French revelation
How much does a first-lady figure figure? The question has been raised with the announcement that Brigitte Macron will be given a formal role for the first time with extra responsibilities within the Elysée Palace as the première dame. The French media has already registered its objections to an entrenched role for the unelected spouse of a state leader and with Emmanuel Macron’s popularity slipping in the polls, the public may soon start expressing similar feelings. Yet the partner of a president or prime minister will by default become a representative of the nation and face unrelenting scrutiny over everything from their attire to how they spend their time. Why not make the role official and formally put the first spouse to work for the country? You might wind up with one of the best ambassadors your nation has ever had (see Michelle Obama).