Fashion
Must try harder
Milan Fashion Week Men’s – which kicked off its autumn/winter edition last night with the Ermenegildo Zegna show and runs until Monday – has had a rough ride lately. It has suffered from marquee brands, including Gucci, showing men’s and women’s collections together during women’s fashion week, or jumping ship to the increasingly dominant Paris schedule. There are still some important brands showing here, including Prada, but many buyers who Monocle spoke to at Pitti Uomo (the Florence tradeshow that ran last week) are skipping Milan altogether this season, heading straight to Paris instead. “I’m not going to Milan for the shows,” Devin Winter – who’s a buyer for Portuguese luxury retailer Fashion Clinic – told us. “I’m going to Paris, where I’m interested to see Kris Van Assche’s debut show for Berluti and will have a packed schedule in the showrooms.” Italy’s fashion capital has work to do if it wants to keep attracting the numbers to its menswear gala.