Opinion / Andrew Tuck
Start young
Milan can give itself a mighty pat on the back and take itself out for a delicious dinner at Santa Lucia. This week the city played host to the world’s most important design show, Salone del Mobile. Yet while this is billed as a trade fair, Salone does an incredible job at connecting the world’s design community with the city’s residents.
As the Monocle team left our base in Tortona at night, you moved into a neighbourhood where the bars and streets seemed to be playing host to a fiesta at which everyone was welcome. And many of the design shows put on in galleries and shops were open to anyone who just fancied being nosy. But perhaps most impressive were the hordes of schoolchildren being ushered around by attentive teachers. Suddenly, in a snapshot, you saw why this city will be able to find generation after generation of new design talent. It uses trade fairs to excite and engage its citizens – just as it did with Expo 2015 – and the buzz that all the visitors bring to the city is tapped and used. This is what trade fairs should be for. Well done Milan.