Opinion / Chiara Rimella
In with the old
What prompts a national newspaper to redesign its pages twice in just over a year? A change of editorship, which explains a sharp turn in the editorial line too. The art team of Italian daily La Repubblica debuted the paper’s new look this week but those familiar with the title’s history will recognise a noticeable return to its origins.
“The editor’s idea didn’t marry with that of the previous one so it was inevitable to rethink the graphics,” says Francesco Franchi, who worked on the project alongside art director Angelo Rinaldi. “The operation was to look to the past and the original identity of La Repubblica.”
In an incendiary political climate, looking to the paper’s beginnings suggests a willingness to stress authority and a tradition of left-wing outspokenness. In practical terms, it means that the newspaper’s masthead is moving back to the centre of the page instead of being pushed to the left as it was the previous redesign; text boxes with thick shadowing are borrowed directly from the paper’s 1980s front pages. Perhaps most noticeably, the point size for headlines and text has increased dramatically.
Last year’s graphic identity represented an attempt from the paper to align itself with international titles and appeal to a younger demographic. The newest developments are obviously aimed at an older readership that prizes legibility above all. “We have interpreted the desires of La Repubblica’s historical readership,” says Franchi. There’s a sense of nostalgia (and pragmatism) to the choice. We hope that the team won’t abandon the aspiration to shape the future of print and avoid just honouring its past.