There are few things more exciting than the International Conference on Very Large Databases, starting today in Los Angeles. If you’re reading this in the wrong time zone then tough luck – that giga-boat is already sailing. (The conference does run until Thursday though if you fancy hopping on a plane.)
Since long before Monocle started its own annual Quality of Life Conference we have taken an interest in how other companies package their brands, talk to their customers and remain not just relevant but sold out soon after tickets are issued. You can smirk but the data guys are looking at a full house (inspecting, among other things, data management and information-systems research) for the conference today. They may well be looking at the potential user saturation of this very news bulletin or the performance of your Instagram feed and having a good old giggle.
One thing’s for sure, we might well be reporting from next year’s instalment – and with a straight face. A file? Oh, they’ll have one on all of us. See you there, taking notes, next year.