Opinion / Robert Bound
Why renders are rendered useless
I’m not Monocle’s Design editor but I’m on the mailing list for many an architecture practice and design PR firm and I’m glad to read things that aren’t my speciality; to look without professional prejudice can be pure pleasure. The buildings, details and finishes are often beautiful, radical and mould-breaking, I’m sure. What gets me, though, is the people.
Not the architects themselves (imagine, readers!). I mean the people in the renders: the fakes, the cut-outs, the stiffs, the supposed cross-section of society that might be hanging out around that new gallery, apartment block or shopping centre. Pieter Bruegel’s paintings are morality plays awash with characters – and they look a lot like my inbox.
The problem is twofold. Firstly, there’s always a dude in a singlet and boardshorts, acting suspiciously and drinking a can of lager. He is probably supposed to represent, say, ethnic diversity, or be a student, or be cool or something. But he singularly fails to embody any aspiration or archetype beyond, “Where can I score around here?” And then there is my imagination. Why is that lady wearing a woollen hat and mittens when the development is in Bangkok? Does she have a rare illness? Why is that large group of schoolchildren the same size as that postman? He should be in a circus. Are that couple – intimately leaning into each other next to a suggestion of woodland – workmates? And will they be going for a quickie in that not-yet-dense-enough coppice? I fear for their reputations.
Constantly fantasising about the inner lives of fictional characters dotted in architectural renders is wearying and it significantly detracts from a precise critique of the buildings. I can no longer see a gallery space flooded with natural light – I can only see men who look so normal that they clearly work for the FBI, the chorus from a musical and… hang on, is that Bruce Lee? My prescription is simple, people: no people.