Opener / Andrew Tuck
Serious reservations
It’s a passing comment but one that makes you realise how priorities have changed. A friend is just buying his first apartment and tells me that one of the key requirements is that it is near a food market. To hell with good schools and convenient transport – what he needs is artisan chocolate, and lots of it. He has been renting close to London Fields, in east London, home to the hugely tempting Broadway Market. Indeed, its proximity has lured him into a life of expensive olive oil and sourdough. I worry about his habit but he’s insistent that any new gaff has to come with abundant access to heirloom tomatoes and goat’s cheese.
But the good news for him is that, as retail wobbles like a drunk in a dark alley with one shoe on, prime real estate is being converted apace into food courts for independent makers, and numerous scraps of land across the city now host bijoux markets (London never really went for the food truck). In Covent Garden, what was a stuttering shopping centre is now Seven Dials Market, packed with street-food vendors and producers that cluster along Cucumber Alley (I’m sure that’s the name of a club I once went to). It’s run by Kerb, a key player in this movement. And nearby, at the base of the refurbished Centre Point tower, is Arcade. It has a similar vibe, with its stands offering a culinary round-the-world ticket. It’s not a new thing – but the speed of transition is.
There are several reasons for their success. People have lost all appetite for bland food chains (many mid-market players have folded – bye bye, Jamie Oliver). The food is good and affordable. And there’s a sense of excitement and entertainment that comes with these new venues, which we seem to crave; perhaps pushing its luck a tad, Arcade even bills itself as a “food theatre”. But another reason for their uptick is that London’s cooler dining spots are so bloody infuriating.
It’s Tuesday and you want to find a restaurant that you can take friends to for dinner on Saturday. You idiot: you needed to book two weeks in advance – at least. Why?
My theory is that online reservation services have allowed people to hold tables at several popular spots and then release the ones they don’t want on the day. And as they never have to speak to a poor owner, they feel no shame pulling this trick. So when you try and book there may be some availability at 22.50 but, alas, nothing useful for anyone who isn’t an insomniac.
This happened to me last week. In the end I secured a table by use of that old-fashioned trick: a phone call. Although I was told that we would need to give back the table after two hours. And on the night? It wasn’t busy, we stayed in our spot all night and the staff moaned about all the cancellations and encouraged us to linger. This farrago is why many diners are heading to food markets. Fix it.
The desire for entertainment is also having an impact on London’s top-tier art world. It’s evident that scheduling committees have been asking themselves how they can get more young people through their doors – as well as more parents with kids – and create something that will satisfy Generation Instagram too. While upholding the highest cultural credentials at all times, of course.
And the result? Well, a lot of fun actually. The Bridget Riley show at the Hayward presents numerous op-art pieces that distort your perceptions (last Sunday children were clearly loving staring at even the most nausea-inducing examples). Antony Gormley, at The Royal Academy, offers a tunnel to squeeze through, statues that defy gravity and eye-level willies. And Olafur Eliasson at the Tate Modern can beat even Disneyland with his water experience, manufactured fog and funster mirrors. What’s not to like? And how proud you’ll be when your kids scream, “I want another go on the Gormley!”
And even better? There are food markets on the doorsteps of all three. Culture and buns – and no lingering on OpenTable.