Opener / Andrew Tuck
In Zürich, no one can hear you scream
Readers of this column will know that when Mr Tyler Brûlé suggests any form of physical activity you should do one simple thing: make a dash for it like a spooked gazelle. Go to a panic room and stay there for however long it takes for this real and present danger to pass. Otherwise you will find yourself pretending to enjoy swimming in lakes that are on the cusp of freezing over, going for morning runs when the fog of a big night out hasn’t even begun to clear or hurtling down an icy mountain on what purports to be a toboggan but looks about as useful for delivering you safely as an Ikea coffee table assembled by a three-year-old. Injuries happen. Pride is badly bruised. And you have to get that bit of flesh just above your trunk line wet.
But earlier this week, while I was working out of our Zürich HQ, he tricked me – again. But, hey, it was an enticing promise: he and his partner Mats had found a workout that would take us just six minutes to complete and would yield great results. “It will be fun,” he said, then raised his pinkie finger to his mouth and cackled like Dr Evil in the Austin Powers movies. But seeing as I have a couple of kilos I would rather like to donate to charity, I was easy prey.
So, on Wednesday morning we went to Aurum Fit. The company has the tagline “Train like an astronaut”, and when I saw that I momentarily imagined fun space suits and tumbling head over heels in a zero-gravity room. It turns out that it’s not that bit of the training they are on about.
Instead there are two hi-tech machines made by a company called ARX, on which you do six one-minute exercises; our instructor Julian explained that it would be a case of “you against the machine”. It’s a super ramped-up version of resistance training. And the astronaut bit? Well, some of this technology was created to prevent muscle wasting when said astronauts are sitting in a tin can, floating in a most peculiar way. Look, the people at Aurum can do the science chat – we need to work out.
Let’s just say that a minute can feel like a very long time. There were chest battles and grim leg presses. There was a lot of “Uuurgh, ooooh, aaah” from me; I hope the neighbours know that it’s a gym behind the frosted glass, otherwise they might wonder if they are living above an adult film studio. And that’s not very Zürich.
The good news – for me – is that I survived. And loved it, even with Julian shouting at me to “break the machine”, which sounded a bit unlikely on a Wednesday morning. And I am also pleased to say that, as I write this on Friday, I can now just about straighten my arms again. And Mr Brûlé? I am convinced that I heard a whimper. And he definitely had to put down his BlackBerry.
You go on a head: It’s cold in London so I bought a hat yesterday. Now I did have my two fashion advisers with me: Tom, our managing editor, and Josh, our executive editor. We had drifted into Trunk Clothiers on Chiltern Street on our way back from lunch and there was a nice grey baseball cap. I tried it on and bought it. Now the only bit I am not sure about is that Tom said, “It looks great. It really suits you. You look like Logan Roy.”
Do you watch the HBO series Succession? If not, Logan Roy (played by Brian Cox) is a mean-as-hell patriarch with three flawed and scheming offspring – and he runs Waystar Royco, a media conglomerate made in his brutish image. And the show’s use of fashion is extraordinary; it’s been the focus of numerous stories that have tried to decode its stealth-wealth looks.
Anyway, I said to Tom, “Do you mean Logan or Kendall?” hoping that he really had in mind the more dashing if utterly damaged son. “No, Logan,” he replied swiftly, sticking with the on-death’s-door dad. I am still hoping that he was just thinking about the hat when he made this remark but I am determined to keep my cap in place. And anyway, it’s not that stealth-wealth when you wear it while waiting for a bus.
Finally, a phrase of the week: I spoke to a design company owner this week who said that he loses a lot of staff to Apple. He refers to these particular departures as “Apple crumble”.