Opinion / Robert Bound
What really goes on at Davos
So that was Davos. Notable this year for Donald Trump making an early re-election stump speech, the Prince of Wales being honoured by an audience with Greta Thunberg and some excellent skiing conditions (utilised by the few not the many on such a busy week). In this century the mainstream media knows what it thinks about the World Economic Forum: the world’s CEOs and central bankers are “the elite”, security precautions are “the ring of steel” and big business and environmental activism are staged against each other in a battle royal. Has Davos always been reported in this way?
The short answer is “no”. Previously the WEF was an event largely of interest to the financial press and international newspapers of record; it is now covered – or commented on – by a universe of media using it as a mirror to their own sense of importance. Much of this new breed of coverage comes from a currently fashionable, roughly standardised, sceptical point of view that “Davos man” needs to be taken down a peg. No one’s saying that mining doesn’t leave a hole in the ground but learning a little more might help, kids. I’m reminded of the Tim Robbins character in Team America: World Police, who lampoons both US foreign policy and its celebrity critics. “Let me tell you how it works,” he says. “The corporations sit in their corporation buildings, you see, and they’re all…corporationy… and they make money and uhhh…” While Bloomberg and the BBC enjoy much of the media access at Davos, the WEF is often used as nothing more than a sandwich board for the beliefs of myriad chippy outlets chucking what they believe to be “truth bombs” over the walls of the elite.
For decades, Davos has prospered as a neutral stage for political theatre: Yasser Arafat and Shimon Peres taking to the stage hand in hand; east and west German leaders meeting just weeks after the fall of the Berlin Wall; Nelson Mandela and FW de Klerk shaking hands for the first time outside South Africa. These were memorable, well-managed events that defined their respective decades. Protesters and opinionated anchors won’t scare the forum out of its mountain stronghold but a little more rigour in reporting might help the odd angry media outlet to explain the way the world works – rather than simply wishing it worked another way.