THE FASTER LANE / TYLER BRÛLÉ
New connections
I started the week feeling like the busiest CEO of a set of boutique media brands. On the flight from Bangkok to Zürich I was hard at work with pencil and diary scribbling in meetings, plotting holidays, planning events and book tours and lining up management summits. I was so busy! I was off to Seoul to see clients, I was heading to Milan for my friend Kim’s birthday, I was returning for the furniture fair in April and then there was Geneva and Basel for the watch fairs and all kinds of smaller engagements in between. What a difference six days make. While in-flight the clients in Seoul informed my office that they were in lock-down mode and advised against travel. The same day Kim postponed her birthday and moved it to June. Not long after the Milan furniture fair followed Kim’s lead and decided to move its mega event to the end of Q2. Later in the week a major Geneva watch event was scrapped and on Friday the Basel watch fair cancelled for 2020, along with the auto salon in Geneva. Suddenly I had a lot of free time on my hands. Or did I?
As my colleague Andrew wrote in yesterday’s edition, Monocle is being sensible while still recognising that we have a duty to be out in the world covering stories, meeting our commercial partners and keeping our eyes open for opportunities that we know will appeal to you, our curious reader. Despite the cancellations and a lot of erasing in my diary (a small mound of spent rubber on my fold-down tray table), I’m still heading to Helsinki today, will carry on to Tokyo on Monday, make my way westwards again on Saturday – destination Paris via Stockholm. What was the Milan week is now LA, Denver and New York. (Please make a note of it as we’ll be doing signings for our new Japan book.) In a couple of weeks we’re unveiling a new publication we’ve developed in partnership with the French business daily Les Echos and we plan to celebrate it with a cocktail party. And why wouldn’t we? The following week we have our Winter Weekender in St Moritz (a two-day event that many of you have signed up for) and unless the WHO or Swiss authorities advise otherwise, it’s most definitely going ahead because it must.
This irksome virus has hit us at a most curious time. You’ll recall that only a matter of weeks ago we rounded out 2019 with calls for less travel and in certain countries flight shaming was all the rage. Many were taking pride in the fact that they didn’t need to travel for business and they could conduct most of their affairs with the help of a laptop and a smartphone. How different things look when those freedoms are removed and global connections are cut off. There will be many lessons from this virus and a very large post-mortem will be mounted. Beijing will hopefully come good on enforcing its laws banning the consumption of specific wild animals (have you heard the cheers of all those buck-toothed bamboo rats and civet cats?), Tokyo will have time to reflect on why having a “Japanic” isn’t a solution in a time of crisis and that having a little stash of gold is always useful.
Most importantly, this virus reminds us of the power of human connection in a digital world. We might think we’re getting on perfectly fine with our businesses or our families until all of a sudden a trade fair, conference, wedding or reunion is scratched from the diary. It was just last year that too many were questioning the need to go to Milan to look at sofas or Basel to marvel at tourbillons or Venice to wander around national pavilions filled with weird and wonderful art. Yes, we call ourselves CEOs, curators, designers, attorneys and architects but really we’re just traders and tinkers, wanderers and hoarders, hustlers and chroniclers and we love nothing more than the freedom to roam this earth. Oh and speaking of roaming, I still have a few clear weeks in my calendar and I’m happy to lecture on media, read bedtime stories or lead retail safaris in exotic locales. Drop me a note at tb@monocle.com.