THE FASTER LANE / TYLER BRÛLÉ
Past glories
Do you ever fantasise about time travel? Are there moments when you think, “Life was so much easier in my parent’s day: better fashion, louche living, two TV channels, four cars”? Or do you spool much further back? Do you see yourself as a Roman centurion on some Mediterranean island wearing fancy sandals, a gleaming helmet and sporting a good tan? Or are you more of the mind that all is going to be much better in the not-too-distant future and you’ll be having the time of your life in your automated vehicle, in your AI-enabled home, eating dinner via a vegan suppository?
This week I managed to do a serious bit of time travel – all the way back to the early 1990s. No, I wasn’t invited to a ridiculous fancy-dress party. As we all know, large gatherings are banned in many countries (including Switzerland) so there was no danger of finding myself in an organised group of people. While I do get that this freaking virus might be slowed by curbing mass gatherings, I’m not entirely convinced that these are the types of measures that are going to save humanity.
Not surprisingly the stoic Finns were taking all of this in their stride when I touched down in Helsinki last Sunday evening. There was no assault of hand sanitisers at every turn and all seemed quite normal on the flight, in the airport and upon check-in at the hotel. On Monday it was all firm handshakes from men and women alike, and with a packed set of meetings it was business as usual. For sure, there were no large groups of tourists repacking suitcases stuffed full with Marimekko oven mitts in front of Stockmann department store (a very good thing) but there seemed to be plenty of other visitors in town doing business and scouting the sights.
After a delicious lunch at the relaunched Savoy restaurant (you can read about the gentle facelift executed by Ilse Crawford in our forthcoming April issue), I headed back out to the airport and boarded the JAL flight to Tokyo. Nine hours later I was back in 1991. Had I passed through some time warp over Siberia? Or was this the Japan I first visited in my early twenties when the Japanese weren’t remotely interested in the concept of mass tourism and the welcome was an endless bus ride in from Narita? It certainly felt like the most wonderful throwback.
It’s now day four in Tokyo and I feel as though I almost have the city to myself. The Thai families, the groups from the Gulf, the rolly-suitcase herds from Dalian and the Aussies on tour are nowhere to be seen. Tokyo is very much open for business (despite the school closures and much remote working), it’s just missing business and leisure visitors. Though this is not great for the retail and hospitality sectors, it’s also an important alarm bell for a country that has been doing its best to drive up tourist numbers, while also diluting much of what makes Japan great to begin with. For those who know the country well, isn’t part of the charm that it’s a bit difficult to navigate and decode? That it’s not always perfectly PC? That it’s stubborn and charmingly outdated at times?
This current health and economic crisis offers governments an important moment to pause and reflect on what’s next. A more quiet, less fawning Japan feels a bit more on point. Hopefully some clever conclusions will be drawn in these moments of self-isolation.