THE FASTER LANE / TYLER BRÛLÉ
Ahead of the curve
It’s been a week of very early starts, a few late nights, packed restaurants, many bottles of good Swiss white (yes France, yes Italy – the Swissies do make good wine!) and lots of conference calls – but also just as much time out on the road. If you’re reading this in the Apac region or North America then the past seven days might have been a bit scratchy but here in the heart of Europe it’s been a very bizarre mix of rough and serene. Let’s rewind the tape.
Monday. The day started at 04.00 in a very comfy bed at Ett Hem in Stockholm. Ninety minutes later I was asking for a pillow, having boarded an Air France Airbus A319 down to Paris. “Sorry sir, no pillows due to the virus.” I found this an interesting comment as it revealed what we’ve long suspected about in-flight pillows. Yes, loyal customer, you’re drooling into the same pillow that someone else was slobbering in on the inbound leg just an hour earlier. The rest of the day was enjoyed at a leisurely pace as business seemed to have more pauses thanks to cancelled appointments and calls. At a meeting overlooking Place Vendôme, the pace and setting was so civilised that it could have easily gone on for five hours if the CEO had summoned the maison’s chef to fix us something. A very useful lesson in quality over quantity when it comes to the appointments in one’s diary.
Tuesday. This was the highlight of the week. A not too early start, a meeting at a creative agency with a talent for doing good hospitality projects and then being introduced to Clark – a semi-energetic Basset Fauve de Bretagne. As I’ve been on the hunt for the perfect pooch for a while, this sturdy French breed has now gone to the top of my list.
Wednesday. Back in London the streets were a bit quieter and the first batch of our big new book on Japan was being cracked open for all to see. All going to plan, we’ll start our book-signing tour over the coming weeks and no, it won’t be kicking off in the US – see below. If you’d like to pre-order a copy of The Monocle Book of Japan, which goes on sale in May, drop us a note here.
Thursday. This day was something of a blur thanks to another 04.00 start to catch the 06.00 Swiss flight back to Zürich. Ouch! Most of the ride out to the airport was devoted to trying to decode the US travel ban. For all of you who’ve been enquiring about the LA, New York and Denver dates, these are now on hold. We’ll keep you posted. Gate A20 was surprisingly busy at 05.35 – we took off swiftly and the flight to Zürich was sunny and smooth. When I arrived in Zürich I was happy to see that our café was busy and buzzy and, judging by the kissing and handshakes that I noticed on my journey into town, it seemed as though the locals weren’t paying much attention to the government’s warning on “social distancing”. Later that evening, over some fine wine and very good steak, one of the country’s leading brain surgeons gave us his take on why Italy’s mortality numbers are so high. More on that next week – it’s not a topic for a gentle Sunday.
Friday. Beep! Beep! The day kicked off with a spin around Seefeld in a prototype Microlino. If you’re not familiar with this vehicle, it’s a soon to be launched Swiss car that looks as though it was born in a Japanese animé studio and should have its own TV series. If you believe that cities still need cars but that they need to be the right size, take a peek. And if you want to turn heads about this time next year, get your name on the waiting list.
Saturday. Sakura time came to Dufourstrasse 90 (our HQ in Zürich) with a small spring preview that was limited to the 50 people who were allowed within our walls at any one time. This curious new coronavirus rule also applies to discos – perfect for dancers who like to take up a lot of real estate.
Sunday. If you’re just waking up and want the latest from me and some even sharper minds, then please tune into Monocle 24 for our Monocle On Sunday roundtable from our Zürich studio.