THE FASTER LANE / TYLER BRÛLÉ
Screen time
We’ve been told that in the modern media landscape the television has, at best, lost ground when it comes to delivering breaking news to a diverse, fragmented global audience. We’ve also been told that consumers much prefer to receive bulletins on their mobile phones or maybe laptops, that their social channels are more important than established news providers and public broadcasters, and that people no longer gather around the good old television screen for news events. Whoever came up with these proclamations about our media habits wasn’t in our Zürich bureau early Monday evening (or the thousands of places with televisions) when work came to a standstill and everyone gathered to hear an announcement from Switzerland’s Federal Council.
First, for those of you unfamiliar with the workings of Swiss government, the Bundesrat (Federal Council) is a group of seven ministers representing various parties who each oversee a series of ministries. For example, Viola Amherd doesn’t just get defence and civil protection but also sport – and why not? One of the seven holds the position of president and currently in post is the forceful, confident and very capable Simonetta Sommaruga. Functioning more like a corporate board of directors, with federal councillors rotating in and out to ensure continuity, the Monday evening “presser” staged in Bern was a rather different affair from the press conferences we’ve seen from Number 10 and the White House. Against a graphically correct backdrop (we’re in Switzerland after all), Sommaruga and three federal councillors calmly yet firmly took the nation through a range of steps and measures that are now in full swing.
At the time of writing this column (Friday evening CET) Switzerland is thankfully only in a semi-lockdown scenario; this means that bakeries, butchers and wine shops are still open but other types of retail are closed. It also means enforced social distancing – a space of at least 2 metres between people and no gatherings of more than five people. While the measures have come with park and promenade closures, it does mean that you can still have human contact; lakes are still open for tingly, early spring dips and a 10km run won’t be interrupted by blue flashing lights. In times of crisis, a big screen comes into its own as it allows us to come together – even when we need to be carefully spaced apart.
On Monday, when the government advised that we had to shutter all of our operations by midnight (The Monocle Café and Shop and adjoining Trunk clothing shop), it wasn’t just staff who stood hanging on to Sommaruga’s every word (in four languages, I might add) but also customers who had joined us to grab their last glass of wine on our terrace for at least five weeks (current guidance has Swiss retail and gastronomy closed until at least 19 April). Switzerland has had the good sense to advise that those over 65 stay indoors or give others a very wide berth should they venture outdoors. They’ve also stated that they don’t believe in the more heavy-handed measures taken by Austria and France but have made a solid attempt to manage expectations by putting a five-week time span on the current shutdown.
Before I sign off and head to a dinner for four with friends, you’ll notice that we’re changing our tempo on radio and there’ll be more of me at the mic from our studio in Zürich over the coming weeks. If you’ve managed to read this before 10.00CET, then do tune in to Monocle on Sunday on Monocle 24. If not, you can always listen again via our site or your favourite podcast platform. There will be more from Zürich throughout the week on radio and this column returns next Sunday.