Opinion / Tyler Brûlé
Will Beijing feel the burn?
On Tuesday the US state of Missouri did its bit to turn up the heat on China by launching a lawsuit against the world’s second biggest economy for damages caused by coronavirus. From a PR point of view, it’s just the type of action that captures imaginations, stokes simmering anger and brings into sharp focus a topic that’s been missed by the high-intensity media spotlight. Just as those in the more excitable corners of conservative America have been jumping in their cars to protest against lockdowns, can a “Made in China” backlash be far off?
To be clear, it’s not just the wacky right or opportunistic populists who are fed up with China; a sizeable portion of the world’s population is now focusing its attention on Beijing coming up very short as a responsible global citizen. As lockdowns lift and economies make attempts to restart, there’s no shortage of coverage and comment about whether lockdowns were too heavy-handed or long-lasting, or whether support trickled down fast enough from finance ministries to SMEs. While these questions must be asked of governments and banks, there’s also a sense that this damage is not the fault of measures implemented by the Austrian chancellor, the Danish prime minister or the French president – this is all on Xi Jinping’s watch and it’s time for China’s president (pictured) to own up.
While the Missouri move is, so far, the most audacious call-out of China, it comes off the back of Canberra suggesting some type of investigation into Beijing’s conduct around the virus outbreak and both France and Germany also turning up the heat. What shape such an international inquest might take is anyone’s guess but it will be a toothless affair for sure. Already there’s so much tiptoeing around some of the most basic facts about animal welfare, hygiene and transmission in China that it’s hard to see where any of this could go. The World Health Organization told The Briefing that Wuhan has long been a hotbed for viruses. But it stopped short of saying that there needs to be a complete shutdown of certain consumer and dietary behaviours if we’re to see an end to such pandemics. Is this really too big an ask of a UN organisation? Is it too much for Beijing to ask of its citizens?
Companies and countries are reviewing their supply chains like never before; manufacturing will be moving back within the city limits of Paris and Toronto. And while it’s not easy to buy a smartphone or laptop that’s not made in China, it only takes a couple of million disenfranchised consumers and a clutch of well-placed relocation-incentive schemes to see the sweat beads start to form on Beijing’s brow.