THE FASTER LANE / / TYLER BRÛLÉ
Kiss and sell
If you’ve been tuned into Monocle 24 over the past week (or reading the weekday companions to this bulletin) you will have heard a few jubilant voices celebrating the reopening of Switzerland. While there are still some segments of society that are yet to throw open their gates and shutters (zoos, outdoor bathing clubs, brothels and escort services), the return of shops and restaurants has given cities and villages a much-needed jolt not to only their economies but also to neighbourhood life.
On Monday we reopened our full operation on Dufourstrasse in Zürich (Monocle retail and café and our sibling mens’ shop Trunk) and from 7.30 there was a steady stream of regulars and newcomers welcoming us back and picking up on conversations and purchases that had been paused for the past eight weeks. For the moment it’s not quite business as usual as there’s still physical distancing (we draw chalk diagrams on the sidewalk to help with queue flow – more on the chalk boom down the page) but hopefully Switzerland will soon follow Denmark and Austria’s lead and collapse it from two metres down to one. Then again, those people who are out to satisfy their cravings for coffee and social life are not that bothered about the risks. Keeping one’s distance is now more of a courteous demi-step to one side rather than a great circle route around on-comers. Indeed, a week in a reopened society has revealed that a lot of the guff about the “new normal” is just that. Below are a few observations about what makes a neighbourhood go round and how life has a habit of slipping back into its old grooves. And thank heavens!
1. Mayors around the world – Achtung!
One of the smartest “lifting” measures from the streets of Switzerland has been the move to open up public spaces for trading. To help compensate for months of lost sales, cities are allowing restaurants and cafés to commandeer pavement for more chairs and tables. This being Switzerland, it comes with a strict set of rules but nevertheless it’s delivered an instant hit of street life.
2. Chalking up
Wander around Swiss streets and you’ll note that chalk sales must have skyrocketed as scribbling on the pavement is far more exciting than tapping away on a screen. Some works are worthy of their own stand at the next Art Basel.
3. Kiss, kiss, kiss
If you’ve been concerned about all the nonsense talk saying that the handshake and social kiss would be greetings of the past, worry not. A bit of time in Geneva and Zürich quickly reveals that the triple kiss is alive and well.
4. Tolerance makes a community
Allowing children to chalk the sidewalk or letting neighbours add a bit of greenery to the public streetscape can only be a good thing and should be permitted. Moreover, it’s worth thinking twice before reporting your neighbours for turning the music up or barbecuing into the wee hours.
5. A plan for Perspex
You might recall my column from a few weeks back about the looming plastic crisis. Given the amount of Perspex barriers that have been erected, a smart entrepreneur would be getting on the front foot to figure out what to do with all of those screens and sneeze guards when they’re dismantled. Hopefully very, very soon.