A newspaper launch is always a tantalising prospect. With all the doom and gloom around the state of the daily printed press, it feels like a bold and refreshingly contrarian move to make the step to invest in a quality media venture – especially off the back of a global pandemic. But offering something different to the market does work. Just look to Archant’s The New European newspaper. Intended as a short-term pop-up in response to the UK’s Brexit referendum, it continues to print today and shifts a remarkably healthy number of weekly units (even while looking for a new owner).
All of which should embolden Italy’s new daily, Domani, set to launch from its Rome headquarters in September. The creation of businessman Carlo De Benedetti (pictured) – ex-president of the group behind La Repubblica – it is intended to be Italy’s liberal newspaper of choice in a media landscape that, according to incoming Domani director Stefano Feltri, has shifted too far to the centre. But regardless of your political affiliations, what’s most interesting is its promise to “disrupt” the scene.
Expect plenty of breaking news online, which hasn’t been a traditional forte of the Italian press. And let’s hope that we’ll get plenty of thoughtful long reads. As in much of Europe – and the rest of the world – many of Italy’s papers have gone down the route of bite-size news. But Domani’s hiring of several investigative reporters of repute – and the fact that it has already broken a story about Lombardy governor Attilio Fontana’s Swiss bank account in the 1990s – bodes well. We’re also told to expect a paper influenced by the likes of US media outlets such as Vox and Boston Review, with plenty of comment, essays and infographics. We’re keen to see it.