Opinion / Tyler Brûlé
Closed for business
If you’ve been following Monocle’s editions, bulletins and broadcasts for the better part of a year then you’ll know that we’ve been taking a generally common-sense, let's-not-forget-the-economy and let’s-remember-mental-health tack on the pandemic. Along the way we’ve called out measures we can’t endorse, questioned policies that make no sense (our pick of the week is Mallorca’s “don’t speak on public transport”) and asked for evidence to support things such as wearing a mask outdoors when no one is around. You’ll also know that we started the pandemic supporting the clear communications and balanced approach that the Swiss have taken throughout – a mix of self-responsibility, sustainable measures that are understandable to all and support for businesses. Our view has now changed.
At a press conference yesterday the new president of the federation, Guy Parmelin (pictured), and the councillor in charge of health, Alain Berset, showed the country (and their critical neighbours) that they wanted to be on the front foot and get ahead of the strain that has developed in the UK by not only keeping all catering businesses shuttered until the end of February but also throwing much of the retail trade under the bus with them. To soften the blow, essential shops will be allowed to reopen on Sundays but everything non-essential will have to close, working from home will be compulsory (though admittedly difficult to enforce) and gatherings must be reduced to five people.
Thankfully, buying fresh flowers and haircuts will still be allowed but Switzerland is yet another government that has now lost all sense of proportion as case numbers and ICU occupancy have been dropping. Entrepreneurs have been left scratching their heads and looking for evidence that you’re in any more danger trying on shoes or buying a book than picking out orchids or getting a short back and sides. We’ve been calling for a more considered and creative approach from leaders – but now we’ve reached a place where speaking in public is also forbidden. We’re in very dangerous territory.