Opinion / Tomos Lewis
Hold the front page
For one day last week, the front pages of three of Canada’s largest newspapers were left entirely blank, with the words, “Imagine if news wasn’t there” printed at the bottom. The move by the broadsheet National Post, the tabloid Toronto Sun (both owned by parent company Postmedia) and the Toronto Star was a collective act of protest against Google and Facebook, which, the papers say, siphon off advertising revenues while making their own profits from sharing news stories.
The campaign highlights a media-funding problem with no easy solutions. The Trudeau government says that it will propose reforms to how internet platforms pay for the journalism they aggregate – but it’s a tough measure to implement. Just ask Australia, where Facebook has threatened to disable its newsfeeds and Google said that it would remove its search engine entirely if Canberra goes ahead with plans to bring in new protocols.
The problem in Canada isn’t new. In 2018, the Trudeau government offered support to struggling local newsrooms, on the condition that they make themselves more competitive in the digital marketplace. That proved easier said than done: given that online aggregators faced no financial obligations when journalists’ articles were shared on their platforms, the burden of finding revenue sources remained on the newsrooms themselves. National broadcaster CBC trialled paid-for content models to make up the difference but that too was poorly received. Some Canadian publications, such as national magazine The Walrus and Montreal’s La Presse, have turned to not-for-profit models as the only way to keep their titles running.
The value of independent journalism is as important as ever but it’s clear that the current system for recognising that value isn’t working. It shouldn’t be too much to ask internet companies to pay for the news they spread. Blanking out a newspaper front page is a blunt reminder that, even in the news business, you get what you pay for.