Opinion / Andrew Tuck
On the rebound
Now a session on a trampoline sounds fun. Something that could literally and metaphorically put the spring back into your step. But how often do you really think you could be tempted to bounce an afternoon away? Well, some people are betting that the answer is quite often. In London, as in many cities, the pandemic has ripped through retail strips like a brutal laxative, forcing out numerous well-known (if not very good) chains and department stores. When people finally return to their offices they are going to find a very changed world.
That’s why a debate is in full somersaulting along about what to do with all this empty retail real estate. Architect Norman Foster has suggested relaxing zoning laws so that empty shops can become urban farms, for example. Others want them turned into homes. But one trend is already moving ahead: converting large stores into trampoline venues (as well as pool halls, cinemas and other places of entertainment). A former Debenhams department store in London has been taken on by the Gravity group to deliver some economic bounce-back with a trampoline, e-karting, and ping-pong centre.
This will work in some places, although there is a risk that retail strips could lose cohesion with an apartment block here and a hydroponics farm there, and end up looking like a once-attractive face with half its teeth now missing. And yet, since their foundation, the great shops have always been just as much about putting on a show and providing entertainment as purely shifting knickers and shirts. So even if you are not a natural tumbler, there is some merit here. Let’s not be too purist.
However, there are a few more things to add to the mix that would give renewed vigour to retail in the months to come.
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Retail landlords with long-term visions who are passionate about place and not just shareholders. Not as common as you would hope.
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It sounds basic, but shops that have great products and care about their customers’ lives. Many of the recent failures did neither.
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Smaller units that allow start-ups to have a go without taking on a vast space on a 10-year lease. Local, small-scale retail has proved resilient and valuable.
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Stores being allowed to open later; we like the allure of the midnight bookshop.
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Letting more spaces be converted to food markets. They deliver opportunities for young chefs and help to reshape the food chain for the better.
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Better and more varied retail architecture. Fewer plate-glass façades, please.
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A continuation, where possible, of the trend for restaurants and shops to spill out onto pavements.
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Preferential rates for the trades that made a neighbourhood – the shirt-makers, the tailors. Keep traditions alive.
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Encourage the turning of empty retail floors into ateliers, colleges and schools. Keep young people and life in your midst.
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A revival of the early-20th-century trend for department store roofs to be places of leisure – more urban running tracks, gardens and some city farms too. And perhaps some trampolines, but with very big safety nets.