OPINION / Tomos Lewis
At his word
For Joe Biden, the priorities in the opening weeks of his presidency haven’t just been the big and obvious challenges currently roiling the US, namely curbing coronavirus and rebooting the economy. The devil is also in the details. Since taking office in January, in addition to the flurry of executive orders, several changes have been quietly made to one notable area: the language of government.
It started with the White House relaunching a Spanish-language page on its website that was set up in the days of George W Bush but discontinued by the Trump administration. Also gone is much of the vocabulary woven through the administration of his predecessor: the Department of Homeland Security has reportedly replaced the phrase “illegal alien” with “noncitizen”; the Department of the Interior has capitalised the “T” in “Tribal” to refer to Indigenous stakeholders in US land issues (a preference among many Indigenous communities). Imagery has shifted too: the homepage of the Bureau of Land Management has changed from a vast monolithic wall of coal to a vista of a stream wending its way through a green valley.
Language as intention is nothing new. Canada’s government, for example, changed the official name of key departments in 2015, adding “Climate Change” to the environment ministry’s title and renaming the foreign affairs ministry “Global Affairs Canada”. Such changes set a tone and lay out a starting point from which all other business is done. But a quiet shift in vocabulary is only as effective as the action and tangible impact it brings with it. Donald Trump, whatever opinion one might hold of him, turned much of his divisive rhetoric into action during his term. Biden, too, will have to ensure that the ambition of his presidency is fulfilled in both word and deed.