Opinion / Tyler Brûlé
Good morning Britain
What’s your immediate reaction when you read these terms: “sweeping changes”, “radical shift” and “fast-moving world”? Do you think, “Uh-oh, here comes a dire set of quarterly results”? Or, “A bit of M&A activity that’s not going to end well for anyone involved”? Or, “Yet another round of restructuring at the BBC that’s bound to be painful, wasteful and difficult to execute”? Yesterday the Beeb’s director-general, Tim Davie, announced an exhaustive list of changes that will result in the corporation becoming more regional by shifting some production and decision-making out of London. Or at least that’s the ambition.
If you’re reading this in Australia and Canada, not to mention the UK, you might be thinking, “Haven’t we been here before?” It seems that networks from the Commonwealth nations that crowd the front end of the alphabet (ABC, BBC, CBC) love promising a bit of regionalisation whenever times are tough or they feel as though they’re losing viewers and listeners. I recall CBC’s grand vision to create news hubs across Canada, to follow the sun and “tell the Canadian story” back in the 1980s, with an experiment called Newsworld. While running expensive broadcasts from Halifax, Winnipeg and Calgary made perfect sense in terms of spreading the love and funds, it failed to disguise the fact that all its big shows still came from the broadcasting centre in Toronto. Australia has also made similar attempts to move around talent and productions but it’s rather difficult to elbow Sydney out of the picture.
Although Tim Davie can already be credited with taking a more critical view of what many have seen as an overly “right on” editorial line, he should have approached the organisation with a bit more backbone. Rather than just upgrading facilities in Belfast, wouldn’t it make more sense to invest in building a bridge with Europe and creating a new service that could sell advertising and raise much-needed revenue? Also, the network’s morning TV “news” programme has demonstrated that very few people want to cosy up on the sofa with the presenters (this predates coronavirus) because the show is broadcast from Manchester and they have trouble getting good guests in the studio. Monocle is all for a strong BBC but a public service broadcaster can’t just tick boxes by devolving production to second-tier cities when the top talent is somewhere else. The BBC also needs to function as a business and compete accordingly, and that means focusing efforts rather than scattering them. Cue New York and Los Angeles when it comes to news and entertainment.