Opinion / Chiara Rimella
American idol
Can an all-American pop group, based in the US, really be considered a K-pop band? California studio MGM Worldwide Television Group plans to join forces with South Korea’s SM Entertainment (one of the country’s so-called “big three” record labels behind hugely successful acts such as Girls Generation, Shinee and Exo) to create a new reality TV series scouting for America’s next K-pop band. Fans of the genre are not so convinced.
The reality show will result in the creation of a brand new, release-ready band called NCT Hollywood, which will become a unit of the larger boyband collective known as NCT. For the uninitiated, NCT is a growing “concept” group with sub-sections, including NCT Dream (pictured), a teen-only group, a Chinese spinoff and a “rotational” outfit. Aspiring new members coming through the US show should be between the ages of 13 and 25 and will be shipped to Seoul for K-pop camp, where they will be coached by SM’s founder as well as current NCT members – and will proceed to compete in a number of singing and dancing challenges.
It is the rigour of idol training (which, for some of the industry’s leading lights, has lasted for years) that many consider to be the foundation of a true K-pop band. It should also be noted that many K-pop groups are not exclusively South Korean (NCT itself includes Japanese, Chinese, Thai, Korean-American and Korean-Canadian members). And yet there’s something about this new American land-grab that feels like more than just a testament to the continuing global rise of the genre. K-pop has been an incredible soft-power coup for South Korea and a global success story built on cultural specificity that sits far away from Western diktats. Are we sure that there isn’t a better way for Los Angeles-based labels to join in the fun without trying to steal the scene?