Opinion / Tyler Brûlé
Shots down
In the coming weeks a new member will join Zürich’s family of specialist trams, which thunder along the city’s streets. While city authorities are keeping details under wraps, word is that a “vax-tram” will soon be doing the rounds not only to raise awareness around the need to vaccinate but also to deliver shots throughout the city. At first glance, it seems a novel approach to highlight the importance of getting your shot but a quick scan of European vaccination rates reveals that this is more a move of sheer desperation.
Fact: often efficient Switzerland has stalled with its vaccine programme; only slightly more than 50 per cent of its population is double-jabbed. While bigger and more logistically complex neighbours are a good 10 per cent ahead (France and Italy) and the likes of Denmark are heading toward 80 per cent, Switzerland is now languishing alongside Greece and the Czech Republic. From a public administration perspective, it’s a concern; for Brand Switzerland, it’s a disgrace. While the country has been an island of liberalism in terms of lockdown and hygiene measures throughout the pandemic, Switzerland’s Federal Council has returned from its summer break to find itself facing a fourth wave of coronavirus infections, with more than 90 per cent of those in intensive care unvaccinated. Over the past week, papers across the country have been speaking of a “nation divided” (not exactly a new feature for a country built around a federalist framework) with some arguing that the state shouldn’t cover hospital bills for coronavirus sufferers while others weigh in that pressure to vaccinate is draconian and goes against Switzerland’s independent spirit.
Long before there was even talk of a vaccine, a doctor friend told me about the country’s anti-vax strongholds and warned that this would become a serious fight. How right she was. While the government might have factored this crowd into forecasts, it’s clear that it didn’t consider some other communities that are proving hard to convince – primarily Switzerland’s Balkan populations. Unlike in other countries, the Swiss media have no problem naming and shaming where they feel it’s appropriate and it’s those returning from summer holidays in Serbia and Kosovo who find themselves the subject of op-eds about communities the government has failed to focus on or who simply don’t see the need to play along. Indeed, data reveal that many Balkan nations are having trouble convincing their citizens that getting vaccinated might be wise as most are at the bottom of Europe’s vax league table. A few weeks ago Bloomberg ranked Switzerland as one of the world’s top three countries for quality of life during the pandemic and it placed fairly highly on Oxford’s stringency index for its balance of open borders and pragmatic approach to rules. Now it finds itself in a muddle as stagnating vaccination numbers will make for another complicated winter and dent its reputation as a well-tuned hub for global business.