THE FASTER LANE / Tyler Brûlé
East of the senses
Let’s start this Sunday with a dateline: Zermatt, Switzerland / The Omnia Hotel / Corner Suite. The sun is shining, the Matterhorn is looking majestic and fully in command of all the lands it can see from its jagged crown, and on the streets below the Alpine village is coming to life. Long before e-vehicles and pedestrian zones became the fashion for progressive urbanists, Zermatt had already banned car traffic from its narrow streets and deployed a fleet of boxy electric tuk-tuks. Today, they carry visitors, residents and supplies up and down the compressed stretch of valley that makes Zermatt a hub for skiers, hikers and a growing list of year-round residents, who have been seduced by the unique sense of scale that makes it unique compared to Gstaad, Klosters, St Moritz and Davos.
For the past 20 years, as long as I’ve been resident in Switzerland, Zermatt has been on my list for a weekend escape but somehow other destinations have always barged into the frame and left the resort on a short-shortlist of places that never quite make it to the booking stage. Thanks to prodding and planning by my friend Marc, all of this changed a few weeks ago when he suggested that a group of us make our way down to Valais to enjoy a couple of days of dining, sunning and perhaps a bit of skiing. Was this really going to happen? Would staff shortages and classroom virus outbreaks thwart our well-tuned itinerary? And would the weather deliver cloudless skies or would heavy snowfalls block our journey? Come Friday morning, all seemed to be falling into place. The official Swiss federal weather forecast was delivering on the sunshine and everyone was making their way to Zermatt – some by road, some by rail. We opted to go all-in for the full experience, starting our journey up in St Moritz and taking the Glacier Express across the top of Europe for a full eight hours of tasty bites, good wines and mind-boggling civil engineering.
On our walk to dinner the small restaurants and bars full of ski instructors and residents felt refreshingly far away from the scenes in more well-heeled resorts elsewhere in Switzerland.
When we rolled into Zermatt we were immediately thrown as we looked for our driver and took in the surroundings. The retail, big-brand and bank signs all said Switzerland (Migros, UBS, Rolex, Patek et al) but there was something else in the urban mix that made it feel as though we’d been transported further than the country’s southern reaches. As we placed our bags in the back of one of the alpine e-tuk-tuks, I spotted a branch of the Japanese outdoor brand Montbell across the square and, in a flash, it all fell into place. Zermatt had the strange feeling of a Japanese spa town more than a Swiss resort.
As we spun around in front of the station and started the journey through the tiny streets I was reminded of trips to Kyushu, small villages on the east coast of Honshu and ryokans in and around Nagano. Was it the sunburnt wooden buildings that made it feel Japanese? Or more the scale of the place? Maybe it was the low lighting. At the Omnia we were greeted by Christian, the general manager who definitely felt as though he’d done a stint at a grand hotel in Tokyo, and on our walk to dinner the small restaurants and bars full of ski instructors and residents felt refreshingly far away from the scenes in more well-heeled resorts elsewhere in Switzerland. We dined at Carina (which could have easily passed as an Italian take on an izakaya) and when we wandered back to the hotel, the town centre was packed with young crowds darting between cavernous bars and cosy restaurants. The density, the buzz and friendly mood all recalled countless wonderful nights spent in various corners of Japan.
It will soon be two years since I last boarded a flight from Tokyo Narita, knowing that the pandemic was spreading but confident I’d be back in Japan within a few months, not years. Zermatt has taken on the role of the surprising understudy while Japan contemplates its reopening to the world. While it might not have the deep, fluffy powder of Niseko, its human scale and intimacy is as good as any well-preserved Japanese hamlet and it’s no hardship to swap a tonkotsu for a schnitzel.