I tend to measure the passage of time by technological phases: I’m no tech geek (my pride and joy is an enormous Smythson paper desk diary) but I do this because everything that happens to who we are and how we live and work can now be measured by what we do digitally. Much of this, ironically enough, began in earnest exactly at the time that Monocle magazine was born.
In 2007 the internet combined with the arrival of smartphones and we began to be defined more and more by one word: mobility. The iPhone and the rising prominence of Airbnb, Twitter and Facebook opened our eyes to the world and the possibility that we could travel more widely. Conferences boomed. Cities flourished. Cheap travel, smart luggage and global brands thrived. It was the year that Tim Ferris’s best-selling book The Four Hour Work-Week posited the view that you could work from anywhere and lifted the lid off the formal approach to fixed office life; WeWork arrived in 2010. And after the pandemic sparked two years of on-off lockdowns, full mobility – or what I call the “nowhere office” era – has become the new normal.
But mobility shouldn’t mean working in a vacuum. Coronavirus connected everyone to their mortality – and therefore to what they value more in life. Work now has to work harder to attract our time and energy. I learned this the year Monocle was founded. In 2007 I nearly died. I caught pneumonia and sepsis, and in the months of recovery I re-evaluated my priorities. The same thing I did then is happening today at scale. We want every day to be filled not just with mobility and choice but something else too: meaning. What the debate about the upside of remote working has missed is that in-person social connection – in the workplace and beyond it – is still what we should value most.
Julia Hobsbawm is an entrepreneur and writer. Her latest book, ‘The Nowhere Office: Reinventing Work and the Workplace of the Future’, is out now. For more on how the world has turned in the past 15 years and what’s next, subscribe to Monocle now for a copy of our special 15th anniversary issue or pick one up on newsstands from Thursday.