The Faster Lane / Tyler Brûlé
New heights
It’s Saturday morning up here in St Moritz and winter has put in a chilly, snowy last-minute appearance just as the season officially comes to a close. By the time you read this, terrace furniture will be stacked up, kitchens shuttered and ski lifts switched off, as hotel staff shift south to start warmer seasons around Positano, in Mykonos or on Lake Como. It’s been a while since we’ve done a Monocle Weekender (a semi-structured boutique gathering of readers, editors, entrepreneurs and provocateurs) and an eager and interesting crew of 50 of us have set up a base at Super Mountain Market on via Somplaz, for 48 hours of discussion, skiing, walks, broadcasting and very fresh air. Here are a few early highlights.
1
Suvretta House has had a couple of walk-on parts in the Monocle story. In the comfy chairs of the hotel’s lobby, various ideas have been cooked up that later became core elements of our brand. On Friday afternoon, Lakestar was wrapping up its Alpine summit while Monocle attendees arrived from points all over the globe. While chatting to my colleagues Anna and Andrew about Monocle’s next stage of growth, the firm’s Mika Salmi passed by to say hello and offer up a few snippets from its gathering of investors and founders. One Finnish founder had just made many billions by selling his food-delivery business to a US player in the same sector. Hmmmm… Could Monocle do the same by delivering magazines, excellent coffee and fine goods atop bicycles or via drones?
2
A few hours later, we were putting the finishing touches to the space at Super Mountain Market and our guests were starting to arrive. But where were my colleagues Desi and Raffi? “There was a problem with Swiss customs and the books for Saturday’s reading needed to be signed for and released,” explained Hannah, our co-ordinator in chief. Shortly after, Desi and Raffi pulled up in Desi’s dad’s boxy, black Volvo 1990s estate. It’s a fine-looking car and reminded me of similar wheels my mom had at the time. I get aerodynamics and efficiency but it’s hard to beat a handsome auto with sharp right angles.
3
While chatting to a Dutch architect who is based in Berlin, we exchanged notes about the Hauptstadt. “The general feeling is that it’s currently a bit like Springfield without the Simpsons,” he said. “Cultural life has generally evaporated, the nightlife has been decimated and the politicians don’t seem to care or really remember life before coronavirus. It’s all rather odd and there’s no sense of urgency to correct things.” As he’s not exactly fresh out of architecture school, I suggested a change of scenery. “You do know that Zürich is Berlin for people over 40?” I said. “You can find nightlife and naughtiness if you look for it and the airport is the closest thing you’ll find to Tegel but with global connections.” I have a sense that he’s already looking for office space.
4
We have many stars in the Monocle galaxy but of all of our crew, people have been happiest to see Linda Egger, who runs our shop in Merano. As guests arrived from various corners of Switzerland, the US and the Gulf, it’s Linda who got the biggest hugs and kisses. As soon as we wrap up in St Moritz, Linda will head back over the Ofenpass to reopen our Südtirol outpost for the summer season. We’ve got a series of plans for the coming months including a summer party on 1 July; please mark it in your diary. If you need any help with hotels, just drop us a note at info@monocle.com.
5
We anchored an hour of our Saturday show from the shop (with the odd little technical hiccup) and it was wonderful trying out the format in front of a cosily packed live audience. Time to take this concept out on the road for the summer? Maybe we could get one of VW’s new camper vans and do a European series jumping from one little spa town/beach resort/alpine retreat to the next. We’ll be discussing Europe and its place in the world with the author Ilja Leonard Pfeijffer on Monocle on Sunday, so please tune in.
Finally, before signing off, a thank you to the gentleman who’s been keeping this column accurate and grammatically correct almost since launch. Alex Briand is off to the world of podcasting. Merci, Alex.