The Faster Lane / Tyler Brûlé
Right up our street
Over the coming days, my colleagues will be putting the last pages of our forthcoming July/August issue through the editorial obstacle course that sees articles cut, expanded, gently trimmed, fact-checked, cut again, triple checked and, finally, sent to press. By now you’ll know that our summer double issue celebrates everything that makes urban life succeed and is also the edition where we name our most liveable cities.
On Tuesday I got my first glimpse of the extended shortlist in the very empty TGV carriage that whisked me to Paris. Like most years, we’ve done a remix of metrics in an attempt to open up the top spots. But the problem with these rankings is that the best cities are very difficult to knock out of the top five – no matter how hard we try. When we expanded our HQ in Zürich four years ago, I was quite vocal about the fact that the city was too slow and cumbersome when it came to granting our café team permission to open a sidewalk terrace. With a little pressure, we got there in the end but it was a struggle that created a new metric for our quality-of-life ranking: “ease of opening outdoor space and allowing the F&B sector to flourish”.
Like many cities, the use of outdoor space for drinking and dining became a flashpoint in Zürich as terraces were closed, then reopened, expanded, collapsed and, in many cases, completely rethought. While little good has come from the pandemic period, one bright spot has been Zürich’s enlightened take on how to reboot the F&B sector, while also forcing fresh thinking about what makes a neighbourhood work.
For our little operation in the Seefeld district, this more open approach has permitted us to expand our seating and create a cosier atmosphere for our stretch of the street. In the process, the city’s coffers also fill up as this use of the public pavement comes with a reasonable fee that, when tallied across Zürich, allows the city to purchase some more street cleaners and police vans. Shortly, the mayor’s team will go a step further with its “Mediterranean nights” initiative that will see more than 150 restaurants keep the negronis and spritzes being poured until 02.00 on six weekends a year. While there are many interest groups threatening various challenges, city hall sees this as an opportunity to loosen things at the edges to make the city more attractive for both residents and tourists, while also being more business-friendly.
It’s exactly this type of enlightened thinking that allows cities to rise up our quality-of-life ranking. We still have some number-crunching and debating to do in order to land on our final top 25 cities. But, in the meantime, we put our expanded pavement to good use for the 2022 edition of our Badi Market (pictured) to celebrate the start of the swimming season in the city’s various bathing clubs.
At the time of filing this column (15.30CET on Saturday), Dufourstrasse was in full swing with ice cream being scooped, hats being fitted, sausages being consumed, cocktails poured and books being signed. In about a month, we’ll be doing something similar in London to officially mark the start of summer. But, before that, we’ll be popping up in Paris with a special retail intervention at Le19M to coincide with our Quality of Life Conference. If you want to hear more about the essential forces that make cities and business work in sync, come and join us. You can find more details here. Bon weekend!