The Faster Lane / Tyler Brûlé
Service with a smile
Bonjour! Guten morgen! Bom dia! Kalimera! Good morning! Buenos días! On a little spin around the Kavouri district to the south of Athens last week, I was reminded of the power that a smiley, sincere kalimera can have for a bit of simple brand building – not to mention sales. Add to that a good soundtrack and it’s quite easy to create a whole tribe of repeat customers. I had two little coffee kiosks to choose from during my morning stroll (both side by side). I opted for the first one because I liked the tune that was playing but my generally good mood jolted up a notch after the warm welcome. I was all set to try the rival joint the next morning but when the same grinning staffer from the first kiosk saw me, it was hard to shift my custom a few doors down. While many F&B operators get lost in the science of roasting, elaborate latte art and chatter about the provenance of the beans or the mental health of the orange that’s about to be pulverised, there’s more power in creating a lasting bond by throwing on a smile, delivering some solid eye contact and belting out a bassy “good morning”. Try it!
Speaking of bom dia and warm welcomes, our new title, Portugal: The Monocle Handbook, is out and we’re heading to Lisbon for a round of book signings and a few glasses of wine. As this will happen before Christmas, dates will be announced soon. So if you’re planning a sunny escape, hold tight for a couple of days and keep your eyes peeled for our venues and timings. If you haven’t managed to get your hands on a copy yet, you can do so here. Of course, if you come to Lisbon, many of your favourite Monocle editors will be on hand to sign it.
As you well know, Monocle is a big fan of elegant infrastructure, smart architecture and well-poured concrete. You’ll also know that we hate it when law-enforcement agencies, inept local governments and lazy landowners do little to battle graffiti. For the record, many corners of Switzerland (add many other countries to this list) seem to have given up on battling sprayers who take pride in tagging lampposts and ticket dispensers, highway pillars and shopfronts with generally uninspired slogans, icons and rubbish. Do governments not see that failing to tackle this and keep up a fight only creates a climate for more vandalism? If a very rich country like Switzerland chooses not to combat property damage and encourages a climate of disrespect, where do we end up? Monocle’s all up for establishing a coalition to fight the decay. Of course, we all know that proper enforcement and prison sentences would put a swift damper on things but, in the meantime, there’s also a sustainable solution: super-fast-growing ivy. While I would hate to see all of that beautiful stonework and concrete covered up, creeping ivy along motorways, on school walls and across sound barriers is the cheapest solution to reset the blighted urban environment.
We were treated to course after course of creatures pulled fresh from the Med. But it was the very simple idea of a ‘chambre privée’ that stood out
What is it about the passenger who travels empty-handed that causes extreme suspicion? Is it that we expect everyone to be well-accessorised these days? Or does a lack of any possessions suggest a person in a desperate situation? I’m on a busy train to Milan and the only passenger in my carriage who makes me look twice is the middle-aged man who’s reasonably well dressed but doesn’t have a newspaper under his arm, a tote in his grip or a backpack over his shoulder. Did he forget everything as he dashed out the front door? Did his partner chase him out of the house? What’s going on? And why does a passenger without any cultural distractions or a place to put things seem so unsettling? Is it just me? Yes, he might have a phone and, of course, there’s much that such a device can do but somehow it all seems a bit odd when travelling long-distance. The good news is that I arrived at my destination safely, just in time for a tasty lunch meeting.
And what a lunch it was! I met my friend “Pepe” at Langosteria Café for a leisurely, meandering, pre-long-weekend lunch and, while the food and wine was delicious, what also stood out was the cosy, curtained corner that he’d booked for a few hours of clandestine discussions. Accompanied by my colleague Anna and Pepe’s associate Alberto, we were treated to course after course of creatures pulled fresh from the Med. But it was the very simple idea of a chambre privée that stood out. Why don’t more restaurants have discreet nooks and mezzanines for hushed discussions and cloaked encounters?
For the next two weeks, this column will be coming from various points across the US. First up will be Miami and Phoenix, and then it’s on to Dallas for edition two of The Chiefs. My colleague Hannah tells me that we have 10 more tickets on hand, so drop her a note at hg@monocle.com or visit our site if you’d like to secure a spot for our premiere summit in the Americas.