The Faster Lane / Tyler Brûlé
Action plan
The original start-of-the-year plan, devised in the last week of November 2022, called for a gentle start to 2023, with a leisurely drive down from the mountains on 5 January, an easy afternoon in the office sorting through Christmas cards and gifts, a busier Friday kicking things up a gear, then a relaxing weekend in Zürich followed by a well-paced return to the office for the first full week back. Come 24 December, this had all changed. It was during a walk around the lake in St Moritz that I started going through the actions I’d discussed with colleagues at the end of the year and realised that much had been proposed but little had been officially sanctioned. By the time I hit the last bend in the lake, I was also wondering why I didn’t have any big trips planned for the start of the year and why I was content with just being in comfy Zürich waiting for 2023 to find its momentum. Ten minutes later, as I trudged up the hill back to the apartment, it was decided: it would be back down the mountain bright and early on 2 January, my top team would fly over for a start-of-the-year mini-summit on the 5 January and then it would be “Mr Brûlé Goes To Washington”.
It’s now exactly two weeks since I cooked all of this up and it’s pretty much all going to plan. The departure from St Moritz might have been a bit slower than first plotted but I had a super two days of scheming with dreaming with my team, had to go back up to the mountains to deliver a small speech, and the Washington trip now includes stops in Montréal, Toronto and New York.
The last time I was in Canada (February last year), the country was still caught in a coronavirus fog and funk. I’m curious to see how Ottawa feels a year after the truckers pulled out but, more importantly, how my grandmother is faring as she approaches her 105th birthday. When I called in to see her last year, it was all face-shields, masks and gloves (the retirement home’s idea, not my grandmother’s). At last count, despite all the precautions, my grandmother has had at least three bouts of coronavirus. I have a feeling that I’m going to have a very strong urge to spring her from the joint and jet her off to somewhere sunnier. Will let you know where that lands.
Cities such as Toronto need to take a leadership position and tell companies and residents why it’s good to fill up downtown
During our conference in Dallas in November, two Toronto-based friends of the Monocle family told a sorry tale of the crisis in the city’s downtown retail trade thanks to scores of empty office towers. While this is not a new story and many cities face similar situations with dead shopping concourses and shuttered services, Toronto Inc needs to wake up before it’s too late. As one of the few North American cities that was able to confidently claim a vibrant, working urban core with residential buildings, offices, retail, culture and sport all blending together comfortably, much of this has now been lost as companies are too timid to demand (not politely tiptoe) that their staff get back to the office and help to move their business forward.
We’re hearing murmurs and rumbles suggesting that owners and managers are realising that company culture is eroding, clients are being lost and that it’s simply inefficient to run large-scale businesses using chat and video. Still, cities such as Toronto need to take a leadership position and tell companies and residents why it’s good to fill up downtown, why it’s important to stimulate the service economy, and keep the lights on from early morning till late to ensure that there’s life on the streets for the purposes of public safety and necessary urban hum.
It has been a long while since I was in Washington and I’m not sure what to expect. I’m on a real-estate hunt, so if you have any ideas for office and shop space, I’m all ears. I’m also there on a diplomatic mission of sorts as well, so if you’re swinging in the right defence circles, I might just see you on Wednesday evening.
On Thursday it’s up to New York, a city I’ve not been to since September 2019. Crazy! From what friends, readers and colleagues report, it’s far from the same place it was three years ago but I want to see it for myself. I know that it has lost residents, businesses and some of its snap but it’s still New York; much of the media I consume is pumped out of the city on a minute-by-minute basis. So let’s see what’s on offer. One thing is for sure: there’ll be more than a few observations in this very same column this time next Sunday. Wishing you a good week ahead.