Opinion / Christopher Lord
Boom town
Frieze has once again touched down in Los Angeles, taxiing to its new home in a hangar at Santa Monica Airport. The annual art fair, one of the latest additions to the company’s global roster of events, kicked off yesterday with the usual flurry of early sales. But it has returned to a local market that has changed significantly. Over the past 12 months there has been a steady stream of new gallery openings, many of which have their original outposts in New York. This week, Hauser & Wirth launched its second space in Los Angeles with an exhibition of paintings by George Condo. London’s Lisson Gallery is putting the final touches on a new venue that will open in April. It feels as though the momentum has shifted from the fair to the city itself.
Los Angeles is infamous for its hot-then-not dynamic. Stars rise and fall; some long-standing galleries stay the course, while others move on. The gallery count has oscillated from decade to decade but the city currently has a kudos in the art world that might have seemed fanciful just a few years ago.
The difference this time is that the money is here now. The collector base has swelled with people who have decamped from San Francisco and moved into big houses with bare, white walls. Meanwhile, museums continue to go from strength to strength and the clustering of so many actively acquisitive institutions (the Hammer Museum is expected to unveil its expanded site next month) is a major draw. There’s also the attraction of winter sunshine; some newly arrived gallery owners, especially those from Europe, are clearly glad to have their shorts on in February. Maybe the hot spell will last.
Christopher Lord is Monocle’s US editor. For the latest on everything from art and architecture to business and hospitality, subscribe to Monocle today.