01
This week I headed to Cannes with Carlota, one of the producers of The Urbanist, the podcast that I get to front every week. We went there to attend Mipim, the world’s largest property fair. It’s a gathering of developers, investors, city leaders, government ministers and various hustlers. Some 23,000 people descended on the city and, since the city in question was as modest in size as Cannes, the attendees took over the joint, especially come the end of the day when business gave way to ambitious entertaining. Every bar, restaurant and hotel was packed and buzzy, even if most of the party people were dressed in grey suits and buffed shoes (the men) or wearing crisp blouses and carrying expensive handbags (the women).
Places that make money from hosting epic trade events get used to being used as a stage, a backdrop for various industries’ giddy annual gatherings. In Cannes, that means one week it has the movie world in town for the film festival; another week, it’s the turn of the ad folk who come for Cannes Lions or the TV deal-makers for MipTV. And if, like this city, you embrace every cast change with gusto, it’s lucrative. Hotels unflinchingly raise their prices; Airbnb hosts aim for five-star-hotel rates. But it’s all done with a smile. Being socially disorganised, Carlota and I had no restaurant bookings in place but that wasn’t a problem; during this kind of feeding frenzy, even rammed joints find a way to squeeze one more table in. “This is the start of the season for us and it’s a nice crowd that spends,” said one maître d’ as he magicked up a perch for us. “It’s just so much fun.” That’s the Cannes-do spirit.
02
Do you like catfishing (catching big fish with whiskery faces, not luring in the unsuspecting)? Me neither. But something has happened to my social-media feeds that means that every day I see posts featuring men displaying some fine specimen and boasting about its size (yes, we are still on the fishing). I have made it clear that I don’t want to see posts of this kind but in they still pour, one mighty monster after another, writhing before my eyes. This sea of annoying content is one of the reasons why Monocle has been slow to embrace platforms such as Instagram – would we just become part of the distracting noise? But recently we have been using it to tell people about this newsletter and also our new travel show, The Concierge, on Monocle 24 and it’s clear that a new audience is finding us – perhaps that’s why you’re here today. But should we take the leap and start our own account?
03
One of the other reasons why I personally use Instagram is to track down contacts. This week a single post at Mipim (Carlota kindly added “social-media photographer” to her list of endless skills) rustled up several valuable hellos, including from a minister. And how else could I have let my contacts know so easily that we were in town? A sandwich board, perhaps? I did, however, spot some very nice cargo-style bikes converted to deliver newspapers at Mipim. They had smart, white containers at the front that were simply decorated with the word “News”. Perhaps The Urbanist could get a tandem version branded “Monocle” next year; then you would know we were there.
04
As we were reporting not just for the radio but for the magazine too, we had a photographer with us for two days. He came down from Paris and we got to talk – a theme that I have been banging on about for the past couple of weeks. I am often struck by how, if you just get someone to tell you their story, you will be all the richer for it. The photographer has a Greek first name, Iorgis, but doesn’t speak the language. He explained that his grandparents had been forced to flee Greece in the 1950s after the civil war because his grandfather, who had been a communist partisan, was suddenly seen as an enemy. Communist Hungary offered them safe haven but in the early 1980s his parents managed to make it to the West and settled in Paris. So now Iorgis speaks French and Hungarian but no Greek. The story has been on my mind all week – how can you have such displacement repeated over generations and somehow successfully build your own identity from all the parts? And I wondered whether this story, this awareness, fed into Iorgis’s success as a photographer. He had a way of winning people’s confidence within seconds of seeing them – and a way of getting to know them just as quickly through his lens too.
05
If you want more on all the folk who we met at Mipim, subscribe to Monocle today so you can read our report and see Iorgis’s pictures (the piece will run in the May issue). And you can listen to the episode of The Urbanist that Carlota has crafted about the event here.