Opinion / Mary Fitzgerald
Nightly nourishment
In the Arab world, Ramadan wouldn’t be the same without the lavish television series served up as a nightly digestif after iftar, the breaking of the daily fast. After sunset, families and friends come together for a postprandial viewing of the latest episode of their favourite musalsalat (Ramadan drama).
During the holy month, audience figures – and advertising revenues – soar across the Muslim-majority nations of the Middle East and north Africa, making it a key season for the Arab region’s film and TV industry. Offerings from Tunis and Cairo to Riyadh have long included frothy romances, slapstick comedies and lush historical epics. But some of the most popular in recent years have broached more sensitive terrain, including marital breakdown and social inequalities. Others have challenged taboos related to the role of women in society. Controversies are a given. Ramadan series often prompt the ire of governments or clerics; ambassadors have even been summoned.
This year two historical dramas were banned in Iraq – one because it focused on the schism between Sunni and Shia Muslims, and the other because it was accused of insulting the tribes of southern Iraq. In Tunisia, officials denounced as immoral a domestic series portraying the seedy side of student life. With many production companies and TV channels linked to the political dispensation in a particular Arab state, it’s not surprising that the drama can sometimes get geopolitical.
A glut of shows casting a critical eye on the Ottoman colonial era coincided with frostier relations between Turkey and several Arab capitals. So fierce is the competition for viewers that, some suspect, a whiff of scandal is all part of many producers’ marketing plans. That might be the case but it hasn’t dampened the appetite for the nightly fix of musalsalat.
Mary Fitzgerald is Monocle’s north Africa correspondent. For more opinion, analysis and insight, subscribe to Monocle today.