It’s Friday, 06.00, at the Crosby Street Hotel in New York and I need to file this column to the team in London so that I can head to LaGuardia Airport and meet Tyler. We are then flying to Asheville, North Carolina, because it’s time for The Monocle Weekender in that city; a chance to bring together a group of readers for talks, walks, wine and good food. I have never visited Asheville before but an advance team of Monocle staffers is already in place and has been sending me photos of the rolling countryside, rocking chairs by open fires and a big stuffed bear (of the ursine variety, not a guest). I’ll report back next week about how it all goes but one thing that I am not worried about is our readers being good company.
On Wednesday evening we had a party for the launch of Spain: The Monocle Handbook at the new McNally Jackson store in New York’s Rockefeller Center. Some nice Spanish wine was served as Tyler and I signed books and worked the room. We also did a small Q&A session and one of the nice things about being in New York is that people are not shy about asking questions. We were quizzed about the business, the power of books and whether we would kindly reopen a shop in New York. The other thing that struck me was just how open and positive everyone was and, wonderfully, how after all these years we had the kinds of relationships with our readers and listeners that we always dreamt of. I met a couple who I had once sent ideas for their holiday in Mallorca, a gentleman for whom we had arranged a meeting with a colleague in Japan, even people who had engaged in more combative correspondence with Tyler and I over the years and come away happy that ideas and viewpoints had been shared. Hopefully that’s one of the reasons that Monocle has thrived: we like our readers and know you in a way that pure data dives could never replicate.
Although I could have lost one reader. They wanted the book dedicated to themselves and “Alice”. Now usually I ask people to spell their names, even the most basic ones, because I have come unstuck a few times; there’ll be a random letter or two, added where you least expect it by a creative parent decades ago. I also had someone say, “Sorry, in my language we don’t put a dot on the letter I” just as the tittle had been placed. “Alice” seemed a foolproof name to spell but, as soon as I’d written the inscription, the reader corrected me, “No, it’s Alex”. He said not to worry but I couldn’t see that going down well when he got home (“It’s not your name, it’s the wrong gender, but I have a gift for you”) so we signed a new book. And, annoyingly, nobody else called Alice turned up.
The city felt good too. Buzzing. Restaurants are packed (we had a great team dinner at Le Rock in the Rockefeller Center), the streets are full of tourists (a lot of French accents in the mix) and, unlike when I was in New York last year, people seem more at ease with their surroundings – there were fewer conversations about crime or whether it is safe to ride the subway. But as an outsider, even coming from a big city such as London, the number of homeless men on the streets, the begging, seems of a different league. And the other thing is the weed.
Chris Lord, our US editor, and I went to Attaboy for cocktails (Chris was interviewing the founders of the celebrated bar; I was there to taste the quality of their most famous creation, the penicillin cocktail) and, on the way there, I glanced at a shop that appeared to be a convenience store but had a whole wall of locked cabinets filled with fancy glassware – vases, perhaps?
The next day, in a different part of town, I saw a shop with the same set up: cabinets rammed with elaborate, twirly glassware. Rather than containing Venetian vases or statement tableware, however, the shelves were stuffed with contraptions for smoking weed. And the smell is everywhere – site workers pause on the street to puff the stuff; it plumes out of car windows. New York should hope that some scientist is about to create fragrance-free joints because cities implant themselves in our minds not only via the sounds we hear and the way things look but also through smells. And if someone asked you to describe how parts of New York hit your nostrils, you’d have to say, “ like a giant reefer party”. But that’s to quibble. Thank you, New York, for a fun time. And now, Asheville here we come.
The next episode of ‘Monocle on Sunday’ will be broadcast from Asheville. Listen live at the special time of 09.00 Eastern time (14.00 London time) at monocle.com/radio or download the show as a podcast.