The Faster Lane / Tyler Brûlé
Notes from the road
01
You will have noticed that your Sunday columnist has been covering a lot of ground of late. There have been two sizeable Asia tours, a touchdown in the Gulf, dashes to Paris, Copenhagen, Milan and Lisbon, and now I find myself in Asheville, North Carolina, halfway through Monocle’s first Weekender event in the US. (More on this a little later.) There’s nothing I enjoy nothing more than being out on the road, meeting readers, visiting editors and seeing clients. Something strange happens when you’ve spent a lot of time on one side of the world seeding ideas and concepts with business partners and then you find yourself in a completely different cultural setting (earlier this week, New York) while still trying to interact with Dubai, Singapore and Bangkok, then Europe and, finally, North America.
The good news is that all of those trips over the past few weeks have generated projects in various cities but due to Easter, Ramadan and other regional holidays, the new assignments all seem to be landing at once. When you find yourself on the east coast of North America, Hong Kong and Tokyo have a significant head start when it comes to filling up the inbox. I think I’m doing a decent job at keeping on top of the correspondence and calls. One trick that works well, for me at least, is to limit the number of comms channels: e-mail, text and, for a select few, I use Line.
My next stop is Mexico City and, as there’s a dazzling line-up of meetings, I’m wondering how my inbox will be restocked in the coming weeks? Do I need to wake up in more of a Mexican mindset, then shift to Korean-thinking, jump to the Gulf, catch my breath in Europe and then recalibrate for the US? Should I possibly match my media consumption to follow the sun? And why stop there? Maybe my diet should also reflect the regions where I’m interacting. If a plate of huevos rancheros becomes part of the daily routine, you’ll know that the Mexico City visit was a success.
02
If you think that the Met Gala is a one-evening affair where celebrities and their sponsors show up for a red-carpet twirl and head home then you haven’t stayed at The Carlyle in the days running up to the event. I checked in on Tuesday and almost every trip in the lift involved a group of make-up artists or stylists paying a visit to a suite for consultations and fittings. Despite three days of shuttling up and down in the lift, the only “celebrity” sighting was Michael Bloomberg popping into the hotel for a breakfast meeting.
03
It has been nearly a decade since I was last in São Paulo but on Thursday I felt as though I was back in the middle of Jardins the moment I stepped into the Fasano hotel on Fifth Avenue. The elegant, slender property is much smaller than its Brazilian siblings but that suits the brand just fine as the Fasano restaurant further down the island is a sprawling, buzzy and tasty melange of the group’s various outlets in São Paulo.
04
The last time I flew into New York’s LaGuardia Airport, the place was being pulled apart and I was greeted by renders showing what the gleaming new facility might look like. On Friday, I got to sample part one of the overhaul – and top marks to the architects, operators and tenants. For sure there are some things that are still clunky – what happened to the much-hyped “leave everything in your hand luggage” scanning technology? The airport also needs a proper bookshop. But, overall, the Port Authority has done an excellent job of raising the bar and engineering the type of facility that New York has long deserved. Let’s see what they cook up with the next-gen JFK.
05
Where am I? I’ve never been to Asheville and it’s all a bit disorienting. The dense, lush rolling hills look nothing like Italy or Switzerland and, from the moment I touched down, I’ve been trying to get a topographical fix on the place. It wasn’t till I woke up yesterday morning and saw the low clouds clinging to the forests that it hit me: I’m in Kyushu. Well, sort of. The 50 Monocle readers in attendance are now assembling for coffee and I’m off to join them for some gallery and atelier tours. For an update on everything we’ve been up to, join us for a special edition of Monocle on Sunday, broadcast live from downtown Asheville, at 09.00 Eastern Standard Time (14.00 London time). Do tune in.