Opinion / Fernando Augusto Pacheco
Off the charts
If you tune in to The Global Countdown, my weekly show on Monocle Radio, you might know that I am a pop-chart obsessive. Every week I round up the top songs from different countries and also pay close attention to the global cinema box office and TV ratings. I like to know what people are enjoying but the idea of what constitutes a hit is growing increasingly nuanced. The more choices that we have, the more divided the audience seems to become. Plus, isn’t there a difference between what makes a splash and what lasts?
Two interesting cases caught my eye this week. The much talked-about HBO TV show Succession (pictured) came to an end and attracted a series-record audience of 2.9 million viewers in the US. That’s a decent number but far lower than less talked-about (perhaps, dare I say, lower-brow) series such as Young Sheldon, which 9.3 million people watched.
It is an example of how the numbers don’t mean what they used to. What Succession has is cultural cachet. From the clothes that the characters wear to its intricate, outrageous and smart dialogue, it’s the kind of series that people will take pleasure in unpicking for years to come.
In music, Kylie Minogue is back with a new single, “Padam Padam”. It’s a sexy electro song that is perfect for the summer and already playing on Monocle Radio. Despite its extensive coverage and social-media buzz, the song only reached number 26 in the UK’s official charts – a long way off the coveted top 10. “Miracle”, a decent trance single by Calvin Harris and Ellie Goulding, has dominated the top spot for seven weeks but I have a feeling that “Padam Padam” has greater staying power.
Music charts, box-office numbers and TV ratings are important industry markers and I will continue to follow them. In today’s world, though, they don’t tell the whole story.
Fernando Augusto Pacheco is Monocle Radio’s senior correspondent and host of ‘The Stack’ and ‘The Global Countdown’. For more opinion, analysis and insight, subscribe to Monocle today.