Opinion / Nic Monisse
Heart of the process
Every big furniture brand talks about transparency when it comes to assuring customers of its ethical manufacturing practices. While the issue is important, the word is at risk of becoming a meaningless cliché: it’s easy to tune out when it is mentioned in a press release or at a product launch. The 3 Days of Design festival in Copenhagen, which wraps up today, however, might just have provided a model to ensure that this doesn’t happen.
Often billed as Scandinavia’s answer to Milan Design Week, the event gives brands a chance to demonstrate their commitment to transparency rather than just talk about it. The festival is held not in trade halls but in buildings across the city; guests are welcomed into the offices and workshops of companies that are based here. Attendees receive a glimpse of how design businesses actually operate.
Copenhagen-based Muuto, for example, opened up its headquarters (pictured), typically restricted to staff and contract buyers, to the public. Brdr Krüger brought its craftsmen out of its workshop and into its showroom, where they carried on with their job of building chairs. Carl Hansen & Søn invited its apprentices onto its flagship floor to create sculptural pieces alongside visitors. Designer Kim Grenaa, founder of Danish creative studio Norr11, even allowed people into his home to show how he designs and lives with his work. This approach has given brands an opportunity to be truly transparent. The challenge now is to find ways to continue this after the festival ends and the offices, workshops and homes are closed once more.
Nic Monisse is Monocle’s design editor. For more opinion, analysis and insight, subscribe to Monocle today.