Opinion / Christopher Lord
Beyond the headlines
Spread out on my desk is the morning edition of the Los Angeles Times. This esteemed title bagged two Pulitzer Prizes last month: one for breaking a story that ousted several Los Angeles council members and another for exceptional photography. Yet in the weeks since the awards ceremony, the newspaper has announced that it is shedding about 13 per cent of its newsroom staff, citing declines in advertising and readership. Surely it follows that celebrated journalism draws readers, drives traffic and thereby creates revenue?
The well-rehearsed answer is that social media is eating the lunch of many news outlets, sharing their content but not sending readers their way. California, fortunately, is taking action: a new law has passed in the assembly in Sacramento that, if confirmed by the state Senate this month, would require social media companies to pay a “usage fee” to publishers for news content from which these platforms benefit. It is modelled on an Australian statute that yielded more than $140m (€130m) in its first year for publishers there. In the Californian version, 70 per cent of such dues must go to staffing newsrooms.
It is a step in the right direction but staying relevant is not all about clicks. The Los Angeles Times continues to print its morning edition every day, which is laudable, and yet the front page of my latest copy leads with stories from Washington and New York – about 2,300 and 2,500 miles away, respectively. The problems continue inside. Almost every story on the first spread has been penned by journalists from the Associated Press news agency. The US’s sixth-largest paper is right to retain a national and global perspective but the newsroom was awarded prizes for stories from Los Angeles. It is deep, definitive coverage of its namesake city that will keep this storied paper essential to its readers. That should be made clear from the front page.
Christopher Lord is Monocle’s US editor. For more opinion, analysis and insight, subscribe to Monocle today.