Opinion / Tim Mak
Taste of war
Earlier this week, Ukrainian authorities reported that four Kalibr missiles had been launched at the southern port city of Odesa. The missiles damaged several buildings, including a residential complex, an educational institution, a business centre and a branch of McDonald’s. The last of these was especially notable because the fast-food chain has recently been in the middle of a propaganda tussle.
Not long ago, Tymofiy Mylovanov, who heads the Kyiv School of Economics, posted a video of a busy McDonald’s in the centre of Kyiv. His aim was to show that the people of the city were defying the near-nightly bombardments and to refute claims that young people had fled the country. Soon afterwards, anti-Ukraine conservatives in the US – prevalent among pro-Trump Republicans – claimed that the video proved that the West had been lied to and that the war in Ukraine wasn’t serious enough to warrant spending billions of US taxpayer dollars on.
But it is folly to think that the presence of McNuggets means that a war against Russian authoritarianism and brutality isn’t happening. That businesses and people have been able to eke out moments of normality amid the violence is a testament to human resilience. Yes, you can get a burger in Kyiv this evening but it is absurd to present this as some sort of black mark against Ukrainians. What the McDonald’s video doesn’t show is that after their meal, people go home before the curfew and wait for the sound of air sirens. They then run to seek cover from missiles and drone barrages. The double cheeseburger offers a taste of relief amid the near-nightly terror – a piece of their pre-war routine.
Tim Mak is a war correspondent based in Kyiv and founder of The Counteroffensive. For more opinion, analysis and insight, subscribe to Monocle today.