The Faster lane / Tyler Brûlé
In good company
1
Imagine a leafy, green boulevard with handsome men and women pedalling past on elegant bicycles. As you step out of a taxi you’re greeted by a few smiling faces and you’re ushered along a pathway into a building that already feels alive at 08.30. Someone asks if they can make you a coffee and you’re suddenly caught up in the energy of this end-of-summer Friday morning. Nearby, a charming, bronzed Brazilian explains to a group of Danes why they should be looking to buy villas in Alvalade rather than Cascais. A short distance away, a Norwegian gentleman extols the prospects and opportunities of Warsaw. Further along the room there’s a gathering around a man who seems to be doing an impromptu book signing. Wait! Is that Andrew Tuck? It must be. You’re drawn to the crowd; you want a bit of whatever they’re having.
Just as you’re about to queue, your gaze shifts to the garden beyond, where all the excitement seems to be unfolding. Across the lawn there are little groups of old friends and fresh acquaintances chatting and laughing, sipping and nibbling. Venturing outside, you’re greeted by a refreshing coolness in the air. On the breeze, you catch the sound of a voice discussing retail in Ginza. In an instant you recognise it as Fiona Wilson, Monocle’s Tokyo bureau chief. Should you go over, say hello and get some tips for your November trip to Japan? Or is it all a bit too early for that? Perhaps wait until lunch and try to secure a seat beside her. As this is your first time at a Monocle Quality of Life Conference, you’re not quite sure what’s about to unfold. You pull the programme out of the natty tote that the Monocle crew gave you the evening before and conduct a swift scan of its contents. It goes something like this:
- a world of risks and opportunities with the CEO and host of the event
- a masterclass in advertising and branding with the brightest minds in private banking
- a short film by Robert Bound on the power of being naked
- the future of home delivery according to one of Germany’s biggest logistic players
- a one-on-one interview with the CEO of one of the world’s largest airline groups
- five architects you need to meet for future projects
Descending the staircase to the amphitheatre below, find a seat with a commanding view across the room. Seated next to you is a nice chap from Washington and, on the other side, a woman who works for one of France’s biggest fashion luxury brands. Suddenly the lights dim, a familiar jingle fills the room, a group of recognisable faces enter the room and the Monocle conference is underway.
All going to plan, this could be you, dear reader. Having just returned from a Munich reconnaissance mission, I can say that we’re on track to go one better than Paris last year. The event facility that has been engineered by Allianz beneath their world HQ is extraordinary. The weather, of course, is going to be dry and sunny so lunch and drinks will be served in the shade of the Englischer Garten. We’ve secured some of the best venues in the city for mingling, viewing, buying and maybe a bit of bum-shaking. For further details and to secure your ticket, take a peek here. If you’d like to bring a bigger group or have questions, please contact Hannah Grundy at hg@monocle.com.
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With graduation season in full swing, do you find yourself worried about your niece, grandson or cousin as they prepare to (hopefully) embark on their journey into the world of work? Given the ongoing global shortage in common sense and essential general knowledge, why not consider a subscription to Monocle as a gift for passing their IB exam or getting their degree in Viking history. We believe that the next generation of media consumers need a bit of fine paper between their fingertips (of course there’s a digital version too), so we’ve put together a special offer for the class of 2023. Sign them up to the magazine here.
3
The Monocle crew is touching down in Bangkok this coming Thursday for a special summer party at the wonderful CHANINTR courtyard in Thonglor. If you’re resident or passing through the Thai capital, please join us for a little Q&A session, a few treats and some exceptional drinks and bites. We look forward to seeing you but please RSVP with Hannah Grundy at hg@monocle.com.