Opinion / Petri Burtsoff
Fallen idol
In politics, image is everything. The way things appear and who the main protagonists are can often be as important as the content and quality of policies. Less than two weeks ago, Finland was seen as the “happiest country in the world”, led by five women, with low levels of inequality, a generous welfare system, free education and free healthcare, a robust military and an ambitious climate policy. All of a sudden, it is regarded as the kind of nation that would appoint as a minister a politician who would appear at a far-right event and make Hitler jokes – as former economy minister Vilhelm Junnila once did. (Junnila was forced to resign after just 10 days in office.) The new right–wing government of Petteri Orpo (pictured, centre) is bursting at the seams as a result of internal schisms. You have to search far and wide to find a better example of how to squander a country’s brand and international standing in such a short time.
And it looks like there is no end in sight for this spectacular fall from grace. On Wednesday the Finns Party named Wille Rydman as minister for economic affairs. Rydman was kicked out of Orpo’s party last year after being accused of harassment and having improper relationships with teenage girls. (He was later cleared of misconduct.)
All of this overshadows the steep challenges now facing Finland, such as its stagnating economy, which the government’s ambitious National Reform Programme, praised by many economists, hopes to address. Meanwhile, Sanna Marin’s global superstar status generated so much good press for the country during her premiership that her government’s sloppy economic policies and excessive borrowing were ignored. Narratives and representation have so much power in modern-day politics that leaders ignore them at their peril. Finland is learning this the hard way.
Petri Burtsoff is Monocle’s Helsinki correspondent. For more opinion, analysis and insight, subscribe to Monocle today.