It’s that precise moment where, in northern Europe, you suddenly sense that the season is about to shift. You notice the softening of the light, the horse chestnuts hanging from the trees and the temperature beginning its downward trajectory. It’s all fine but what you don’t want is rain or sullen grey crowds. Well, not if you are about to host The Monocle Quality of Life Conference in Munich (it would bring back memories of a very soggy galoshes-required gathering in the city).
The hardcore team of event planners and tech crew started arriving in the city on Tuesday but I came on Wednesday with a posse of editors, filmmakers and staff from our commercial squad. As we touched down, the weather looked wobbly and a little unwelcoming – should I have packed a gilet? Apparently realising that this was not what was required, the weather gods relented and by Thursday night they had turned the temperature dial up for a last summer blast, replacing the grey with blue. Thank you. It meant that as people arrived from all over the world to the welcome reception at Schumann’s Bar am Hofgarten, everything felt pretty damned perfect. The bar has a street entrance but, at the back, opens onto the vast Hofgarten – a formal, enclosed garden where locals play boules or come for an evening saunter. We had placed a big bet on the weather months ago and had arranged for cocktails and an easy dinner to be served there, alfresco.
As I stood back to survey the scene, the occasional brown leaf eddying down from one of the vast trees, I suddenly saw what this was all about, all these months of preparing and planning (and let’s be super clear here – it’s other people’s diligent organising; I just get to take some of the glory with a mic on stage). Over a couple of hours, I caught up with attendees from past events and numerous first-timers. In no time I was having conversations about their lives and careers that will stay with me. Here was Lad, a woman I have known for years from social media, who had made the journey from Seattle and somehow combines being an artist with being a human-computer interaction research chief; Howard, an architect from Sweden with a deep knowledge of Formula One; and Colin, the founder of Never Too Small, a media brand about tiny apartments, which I adore. There were people from Dubai, Saudi Arabia, Brazil and even Liverpool.
Tyler and I got to perch on a couple of garden chairs and, after the dinging of a wine glass to get everyone’s attention, we said some words of welcome – and even got a few laughs. As always at Monocle events, I was struck by how everyone in the room – phones were in pockets – (me included) was here to listen to each other.
As I have revealed before, I write this column on a Friday morning, which is a little painful when the main day of talks and debates for the conference lies ahead – and today demanded a buzzing alarm at 04.30. It was made even more painful by the fact that I may have lingered perhaps a little later than was wise at the convivial Schumann’s.
But as I file this, some of the day has begun to unfold here at the Allianz Auditorium (not to be confused with the Allianz Arena – we are big but not that big). We’ve already had a branding masterclass, got the scoop on which property assets to invest in and been taken through the strategic risks on the road ahead. But I imagine my colleague Tyler Brûlé will be revealing more in his column tomorrow. Some of the highlights from the conference will be played across our programming on Monocle Radio in the coming week. But for now, have a good Saturday and hopefully, you’ll be in the room next year.