In this issue, for our World Cup series, we visit Puma, the sports brand that has become most associated with African football. As the competition heads to the continent, will Puma be the PR victor?
Slovenian hero Martin Strel has swum solo the entire lengths of the Danube, Mississippi, Yangtze and Amazon, winning Guinness World Records for the first three. He’s become the chunky embodiment of Slovenia: plucky, brave…