The Faster Lane / Tyler Brûlé
Join the club
We start this Sunday with a bit of context and a gentle request. As Monocle approaches its 16th anniversary since operations commenced, we now employ more than 70 full-time editorial staff and almost as many across our publishing, retail, café and distribution departments. On top of this, our correspondent network has grown to more than 35 journalists reporting in cities from Helsinki to Madrid, Seoul to Bangkok. As global media businesses go, we’re on the small side but nevertheless manage to produce more than 20 magazines and newspapers, three books, 1,000 hours of “live” radio, multiple events and hundreds of newsletters every year.
While strong commercial partnerships (welcome to our new Sunday partner, Bergos!) allow us to cover the world and file features and reports from myriad locations, a newsletter like this (and the seven others we publish throughout the week) also require a paying audience. Ideally, everyone would pay a small sum every day for our journalism and we’d have a tidy little business on our hands. A €1,000 subscription to our newsletters would certainly be a handsome business and would allow for more bureaux in exotic locales. But there’s a less expensive and simpler way to ensure that we can do what we do and that’s for readers to take out a subscription to Monocle (in print, digital or both) – and it’s a little over a tenth of that price.
As the majority of our newsletter readers are not subscribers to the magazine, we would be thrilled if you could take out a subscription and enjoy the discounts, invitations and special previews that came with being part of our global community. As Christmas is not that far away, it’s a good time to sign up colleagues, cousins and corporate clients. If you’re already a subscriber, I’d like to extend a huge thank you from all of us for your support.
On the topic of community and why it’s good to be a subscriber, here are a few forthcoming dates for the diary.
On 1 October, we will throw open the doors for our annual Herbstmarkt (autumn market) in Zürich. As usual, we’ll have a selection of unique vendors, good wine and beer, and a full grill-on-the-go with the region’s best Wurst. Subscribers enjoy the regular special benefits.
Then on 14 and 15 October, we will host a special pop-up restaurant in Zürich – for two nights only. We’ll be working with a guest chef from Tokyo to deliver a tasty mix of Japanese-Italian classics, smart cocktails and some after-dinner entertainment in our lounge. We will also be announcing a date for a similar evening at Midori House in London later in the month.
And finally, we’re heading to Dallas for our first-ever US conference in the form of The Chiefs, Monocle’s summit devoted to leadership, opportunities and entrepreneurship. Following the success of the St Moritz edition in 2020, we’re taking the format to downtown Dallas and will be hosting speakers and delegates alike across a full day of discussions, debates and plenty of fine hospitality on 8 and 9 November. I’ll be on hand with editor in chief Andrew Tuck, editor Josh Fehnert, our man in the US, Chris Lord, and a host of other Monocle editors and presenters. For more information on The Chiefs, take a look at the line-up here. Speakers will be announced over the coming weeks and you can be sure that we’ll be bringing our unique take on the world of business and brand building with a sharp global line-up of voices to challenge, inform, entertain and inspire.
We look forward to seeing you at one of our forthcoming events (our Christmas markets in Zürich and London will be announced soon) and, of course, having you as a paid-up subscriber.