MONOCLE

4140 results for branding

Monocle Minute

On brand

29 October 2015

Trying to decide on a logo for your latest business venture? The German imprint Taschen’s Logo Modernism – a supersized collection of 6,000 examples designed between 1940 and 1980 – could provide inspiration. From Olivet…

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Article

Building brands

17 June 2008

Whether it’s building a whole city or putting up a modest bungalow, the chances are that quite a few of these companies will be there in the background. It’s time you knew your Holcim from your Asahi

Film

Brand Lexus

3 October 2007

Rewind to 1980 and the idea of a Japanese luxury car brand would have been unthinkable. Today, Toyota's Lexus division has become a dominant force in the US luxury market and wants to do the same in Europe. Monocle's Editor…

Film

Brand Berlin

31 July 2017

The German capital has become home to numerous new businesses and start-ups, attracting people from around the globe. And despite its complex past, it is an outpost of liberalism, possibility and ambition. How can other…

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Article

Brand stand

17 November 2008

The companies that will stand out in the next year are the ones that are driven by high standards, innovation, creativity and a desire to make a difference. From a small Nigerian publisher to a Danish IT firm staffed mainly…

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Article

Indie brands

21 March 2013

Away from the brashness of Beverly Hills the hilly neighbourhood of Silver Lake has enjoyed a reputation for enterprising creativity for more than 80 years. Monocle meets today’s residents who are keeping the tradition…

Monocle Minute

Brand Thailand

21 October 2016

The Royal Thai Government is ushering in a national creative revolution as part of Thailand’s 20-year economic strategy Thailand 4.0. Earlier this week the plan’s headline event kicked off in Bangkok. Creative Thailand,…

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Article

Brand National

17 March 2011

China is home to the world’s second largest economy and its most dynamic market but, as yet, its companies have struggled to create any distinctive global brands. Could it be that only a few even want to try?

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Article

Brand leaders

21 November 2013

We meet CEO of Artek, Mirkku Kullberg, the CEO of Tod’s Group, Diego Della Valle, and Indonesia’s minister of tourism and creative economy, Dr Mari Elka Pangestu, to hear how they're helping put the design industry at the…

Radio

Monocle on Design - Brand national

14 June 2016

We examine the ways that design can reflect and influence national identity.

Radio

The Urbanist - Branding a city

26 April 2012

City branding: Simon Anholt and Jeremy Hildreth discuss branding London, Jerusalem’s optimism in rebranding and how a museum embodies Bilbao.

Radio

Monocle on Design - Olympic branding

7 August 2012

We visit German outdoor furniture manufacturers Dedon in the Philippines, talk to architect Morris Adjmi and discuss Olympic branding with Richard Spencer Powell.

Radio

Monocle on Design - Branding crisis: Part II

19 May 2020

Josh Fehnert is joined by Monocle’s creative director, Richard Spencer Powell, to discuss a UN brief for designers to respond to coronavirus and review the current crop of public-health posters.

Radio

The Entrepreneurs - How to build a jewellery brand

18 October 2017

Sheherazade Goldsmith and Laura Bailey are the founders of Loquet, a London-based luxury jewellery label. Since launching the brand in 2013, the pair have attracted an army of loyal fans and are now stocked in more than 60…

Monocle Minute

Brand new

10 September 2016

John F Kennedy International Airport’s Terminal 4 is about to receive a happy facelift from global-branding agency Base Design. Known for its work with New York’s Meatpacking District and the Fondation Louis Vuitton in…

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Article

Brand Britain

17 November 2011

London has had some bad press but with the Olympics ahead, can its burgeoning design scene save the day?