Position of strength

Morocco’s power lies in its plurality. This is a country where history and modernity are intertwined, where the industrial buzz of urban hubs is framed by rolling sets of hills or the ocean’s deep blue. Spend time in Moroccan cities and you will encounter young, diverse residents that speak a variety of languages: Moroccan Arabic and French, yes, but English, Spanish, Berber and Flemish too – to name just a few. 

They belong to a population that has witnessed profound changes in the past two decades. From its emergence as a pioneering proponent of renewable energy to the acceleration of an automotive sector that is predicted to grow by about $14bn (€12.5bn) by 2026, Morocco is experiencing success on many fronts. It is in this context of business, enterprise and entrepreneurship that the country’s multiplicity is at its clearest. “Morocco is a land of opportunities living a real momentum,” says Ali Seddiki, director general of The Moroccan Agency for Investment and Export Development (AMDIE).

Whether it’s a blooming fashion scene or a high-flying aeronautics sector that has, in seven years, more than doubled its revenues to $2bn (€1.78bn), Moroccan industry is growing. Part of AMDIE’s role is to enhance this success by facilitating further investment and supporting businesses in their international expansion. Seddiki and his team are also tasked with getting the message of Moroccan momentum out there, travelling overseas for visits and exhibitions. 

A new investment charter, which encourages private investors to get involved in great numbers, will help them further. “Our plan is to make this charter operational by defining its procedures and supporting investors who want to take advantage of its benefits,” says Seddiki. This means welcoming new individuals, surfacing growth clusters and forming fresh aims. Luckily, Morocco is up to the challenge, whatever form it takes.